Automated Review Collection

The majority of satisfied customers never leave reviews. Industry data suggests that only 5-10% of buyers submit a review without prompting, and most of those are brief and lacking the detail that drives conversion. The customers most likely to leave unprompted reviews are either extremely satisfied or extremely dissatisfied — creating a biased sample that does not represent the typical customer experience.

Post-purchase review requests help, but most implementations are simplistic: a single email sent a fixed number of days after delivery with a generic "How did you like your purchase?" message. These one-size-fits-all approaches ignore that the optimal timing, messaging, and format vary dramatically by product category. A fashion item can be reviewed immediately upon trying it on, while a skincare product needs weeks to show results.

Photo and video reviews are exponentially more valuable than text-only reviews for conversion, but they are also harder to collect. Most customers default to the lowest-effort option — tapping a star rating and maybe writing a sentence. Getting them to take a photo, record a video, or write a detailed review requires thoughtful incentive design and friction reduction that most review collection systems do not provide.