CRO Tips
Quick, actionable tips to increase your Shopify store's conversion rate. Each one is a 2-3 minute read with clear takeaways.
Display Reviews Above the Fold
Most Shopify stores bury their reviews at the bottom of the product page. Customers have to scroll past the product description, specifications, and shipping info before they see a single piece of social proof. By that point, many have already bounced. The fix is simple: move your star rating and a short review summary above the fold, right below the product title.
How to Pick the Best Reviews for Your Product Page
A wall of five-star reviews sounds great in theory, but it rarely converts as well as a curated mix of detailed, specific reviews. The best reviews for your product page are the ones that address real concerns, describe the product experience, and feel authentic. Star rating alone does not tell a shopper whether a jacket runs small or whether a moisturizer works on oily skin.
Photo Reviews vs Text Reviews: When to Use Each
Photo reviews and text reviews serve different purposes, and the right balance depends on what you sell. For visual products — clothing, furniture, skincare, home decor — photo reviews are conversion gold. They show customers exactly what the product looks like in real life, not in a professionally lit studio. A customer photo of a dress on a real body type does more for conversion than any product photo you can take.
Use Keyword Reviews to Answer Customer Objections
Every product has objections — reasons shoppers hesitate before buying. "Does this run true to size?" "Is the material actually durable?" "How long does shipping take?" Your reviews already contain answers to these questions. The problem is that shoppers have to scroll through dozens of reviews to find the one that addresses their specific concern. Most will not bother.
The Perfect Timing for Review Request Emails
The timing of your review request email is one of the biggest levers you have for increasing your review collection rate. Send it too early — before the customer has actually used the product — and they will either ignore it or leave a shallow "just arrived, looks good" review that does not help anyone. Send it too late and the excitement has faded, the product is just part of their routine, and they cannot be bothered.
Video Reviews Reduce Return Rates by Up to 25%
Returns are one of the biggest profit killers in e-commerce, and a major cause is mismatched expectations. Product photos and descriptions can only do so much — customers still receive items that look different, fit differently, or feel differently than expected. Video reviews bridge this gap by showing real customers using the product in their real environment. When a shopper sees someone their size wearing the jacket, unboxing the gadget, or applying the skincare product, their expectations align much more closely with reality.
Add an AI Review Summary Above Your Reviews Section
Not everyone reads reviews in detail. Many shoppers are skimmers — they want the gist without scrolling through fifty individual reviews. An AI-generated review summary gives them exactly that: a concise overview of what customers love (and occasionally complain about) in a format they can absorb in seconds.
Should You Use a Review Carousel or Grid?
The carousel-versus-grid debate is one of the most common questions in review display. Both formats have clear strengths, and the right choice depends on your review count, page layout, and where your traffic comes from. Understanding the tradeoffs helps, but ultimately, testing is the only way to know for sure what works for your specific store.
Sync Reviews Across All Your Stores
If you run multiple Shopify stores for different markets — a US store, a UK store, a German store — you are sitting on a massive untapped review asset. Each store collects reviews independently, meaning your German store might have 20 reviews for a product that has 500 reviews on your US store. That is 500 reviews worth of social proof going to waste.
Show Star Ratings in Collection Pages
Collection pages and search results are where shoppers decide which products to click on. They are scanning dozens of product cards, making split-second decisions based on the image, title, price, and — if you show them — star ratings. Adding a star rating and review count to your product cards gives shoppers one more reason to click on your product over the one next to it.
Highlight Your Best Single Review as a Hero Section
Sometimes one review says it all. A single detailed, authentic review from a customer who nails the value proposition of your product can be more persuasive than a hundred short five-star reviews combined. Highlighting that review as a dedicated hero section gives it the prominence it deserves and makes it impossible for shoppers to miss.
Add Shoppable UGC Video to Your Homepage
Your homepage is your storefront window, and static images are no longer enough to capture attention. UGC video on your homepage — whether as story bubbles, a video carousel, or shoppable video — creates an immediate sense of authenticity and engagement that product photos cannot match. Shoppers who interact with UGC video spend significantly more time on site and visit more product pages.
Why Review Freshness Matters More Than Quantity
You might think that having 500 reviews makes your product look credible. But if the most recent review is from six months ago, savvy shoppers notice — and they wonder why nobody has bought this product recently. Review freshness is a trust signal that many stores overlook.
Don't Hide Negative Reviews (Here's Why)
It is tempting to hide every negative review, but doing so actively hurts your conversion rate. Research consistently shows that products with a perfect 5.0-star average convert worse than products rated 4.2 to 4.5 stars. Why? Because shoppers do not trust perfection. A product with only five-star reviews looks curated, filtered, or fake.
Optimize Your Review Layout for Mobile
Over 70 percent of Shopify store traffic comes from mobile devices, yet most stores still design their review sections for desktop first. A review grid that looks great on a 27-inch monitor becomes an endless vertical scroll on a phone. By the time a mobile shopper reaches the end of your reviews, they have forgotten the product image, the price, and where the add-to-cart button is.