Collection pages and search results are where shoppers decide which products to click on. They are scanning dozens of product cards, making split-second decisions based on the image, title, price, and — if you show them — star ratings. Adding a star rating and review count to your product cards gives shoppers one more reason to click on your product over the one next to it.
The effect is especially strong in competitive categories where multiple products look similar. If two moisturizers have similar photos and prices but one shows 4.8 stars from 127 reviews, that product gets the click. The star rating acts as a quick credibility filter that helps shoppers narrow down their choices without opening every product page.
Implementation is straightforward on Shopify. Most review apps, including Eevy AI, provide a star rating snippet that you can add to your product card template. The rating displays inline with the product card, taking up minimal space while adding significant decision-making information.
Keep the display clean. A small star icon, the average rating, and the review count in parentheses is all you need. Avoid oversized stars or flashy designs that compete with the product image. The goal is to add information, not visual noise.
Key Takeaways
- Add star ratings and review counts to product cards on collection pages
- Keep the star display small and clean — do not compete with the product image
- Ensure ratings also appear on search result pages
- Hide the rating display for products with fewer than 3 reviews to avoid looking sparse
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