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Display Reviews Above the Fold

2026-02-242 min read

Most Shopify stores bury their reviews at the bottom of the product page. Customers have to scroll past the product description, specifications, and shipping info before they see a single piece of social proof. By that point, many have already bounced. The fix is simple: move your star rating and a short review summary above the fold, right below the product title.

Above-the-fold review placement works because it answers the shopper's first question before they even ask it: "Is this product any good?" A star rating next to the product name acts as an instant credibility signal. Studies consistently show that products displaying review data near the top of the page see higher add-to-cart rates than those that force users to scroll.

You do not need to cram full reviews above the fold. A star rating, review count, and a one-line AI-generated summary is enough. Eevy AI's review summary sections are built for exactly this — a compact, scannable block that gives shoppers the confidence to keep reading or go straight to checkout.

If you use Eevy AI, the genetic algorithm will test different placements and formats for this above-the-fold summary automatically. It might find that your audience responds better to a star rating with a review count, or a summary with bullet points, or a highlighted quote from a top review. You do not have to guess.

Key Takeaways

  • Add a star rating and review count directly below your product title
  • Include a one-line review summary or highlighted quote above the fold
  • Keep the above-fold review block compact — save full reviews for below
  • Use Eevy AI to test different above-fold review formats automatically

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Negative Reviews Hurting Sales

Bad reviews are dragging down your Shopify conversion rate. Learn how AI-optimized review layouts balance negative feedback with positive social proof.

Problem

Poor Mobile Conversion Rate

Mobile shoppers convert at half the rate of desktop visitors. Learn how AI-optimized mobile review layouts can close the gap and boost Shopify mobile sales.

Glossary

Aggregate Rating

An aggregate rating is a combined score calculated from multiple individual reviews, typically displayed as a star rating alongside a review count, both on-site and in search engine results via structured data.

Glossary

Average Rating

Average rating is the arithmetic mean of all star values across a product's or store's reviews, typically displayed to one decimal place (e.g. 4.7) and shown alongside the review count as the headline social-proof number.

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