The Perfect Timing for Review Request Emails

The timing of your review request email is one of the biggest levers you have for increasing your review collection rate. Send it too early — before the customer has actually used the product — and they will either ignore it or leave a shallow "just arrived, looks good" review that does not help anyone. Send it too late and the excitement has faded, the product is just part of their routine, and they cannot be bothered.

The right timing depends on what you sell. For consumable products like skincare, supplements, or food, wait 10 to 14 days after delivery. This gives the customer enough time to use the product and form a real opinion. For clothing and accessories, 5 to 7 days after delivery works well — they have worn it, washed it maybe once, and know if they are keeping it. For electronics and durable goods, wait 14 to 21 days so they have had time to test the features.

A second follow-up email 5 to 7 days after the first one catches the people who intended to leave a review but forgot. This follow-up typically generates 30 to 40 percent of your total reviews, so do not skip it. Keep the second email shorter and more direct.

Eevy AI's review collection addon handles this timing automatically. You set your preferred delay per product type and the system sends the request at the right moment, with a follow-up if needed. The email includes a direct link to leave a review with photo and video upload, minimizing friction.