Add Shoppable UGC Video to Your Homepage

Your homepage is your storefront window, and static images are no longer enough to capture attention. UGC video on your homepage — whether as story bubbles, a video carousel, or shoppable video — creates an immediate sense of authenticity and engagement that product photos cannot match. Shoppers who interact with UGC video spend significantly more time on site and visit more product pages.

Story bubbles are the most familiar format. They look like the stories feature from Instagram — circular thumbnails that expand into full-screen video when tapped. Placing them at the top of your homepage gives shoppers an instant, social-media-native way to see your products in action. Video carousels work well further down the page, showcasing multiple UGC clips in a swipeable format.

Shoppable video takes it a step further by linking each video directly to the featured product. When a shopper sees a customer wearing your jacket in a UGC clip, they can tap to add it to cart without leaving the video. This collapses the distance between inspiration and purchase, which is exactly what you want on a homepage.

Eevy AI offers all three formats — story bubbles, video carousels, and shoppable video — and tests which format drives the most engagement and conversions on your specific homepage. The genetic algorithm evaluates not just clicks but revenue per visitor, so you know the winning format is actually making you money.