Add Review Prompts to Your Packaging Inserts

The unboxing moment is peak customer excitement. A well-designed packaging insert with a QR code linking to a review form captures that excitement while it is fresh. Physical prompts feel more personal than emails and often generate higher-quality reviews with photos and videos.

Design the insert to feel like part of the brand experience, not an afterthought. A quality card stock with your brand colors, a simple message ("Love it? Share your experience"), and a prominent QR code is all you need. Avoid cluttering with multiple CTAs or discount offers — the single purpose is generating a review.

The QR code should link directly to a mobile-optimized review form pre-populated with the product name. Every extra click or step loses reviews. If you can link to a form that already knows which product they ordered, the customer just needs to tap a star rating, type a few words, and optionally snap a photo.

Track QR code scans and review submissions from inserts separately using UTM parameters or unique URLs. This lets you measure the ROI of your insert program and test different designs, messages, and incentive structures. Most stores find inserts generate 8-15% submission rates among customers who scan the QR code.