Homepage Review & UGC Strategy

A homepage review carousel shows your best reviews in an auto-advancing carousel format. Unlike product page carousels that show reviews for one product, homepage carousels pull from your entire review library — showcasing your store's overall reputation. Configure under Sections > Add Section > Homepage Reviews > Carousel. Select "Store-wide reviews" as the source, set the number of visible cards (3-5 for desktop, 1-2 for mobile), and enable auto-advance. The genetic algorithm tests card styles, advance speed, and review selection criteria.

A highlighted review is a single, standout review displayed prominently — often with a large quote format. Best for: above the fold, between hero and product sections. Pick a review that tells a compelling story or addresses a common objection. You can manually select the featured review or let Eevy AI auto-select based on engagement data. Configure under Sections > Add Section > Highlighted Review. This format works because it reads like a testimonial rather than a review widget, giving it more editorial authority.

Your homepage is the ideal place for UGC video — especially story bubbles at the top (Instagram-style engagement) and shoppable video in the middle (product discovery). Story bubbles work as a visual hook that draws visitors deeper into your store. Shoppable video turns your homepage into a discovery experience where customers find products through authentic video content. If you only have a few videos, start with story bubbles. Once you have 10+ videos, add a shoppable video section.

The recommended placement order for social proof on your homepage: 1. Story bubbles — immediately below the hero banner; 2. Review carousel or highlighted review — between product sections, roughly mid-page; 3. Shoppable video — below product showcases, as a discovery section; 4. Social proof strip — near the footer, showing overall store rating and review count. This order follows the natural customer journey: attention (video) > trust (reviews) > discovery (shoppable) > reassurance (social proof).

Homepage sections impact metrics differently than product page sections. Instead of direct RPV lift, look for: Bounce rate reduction — does social proof keep visitors on site? Click-through rate — do visitors click from homepage sections to product pages? Session depth — do visitors who see homepage social proof view more pages? Check these in the Eevy AI dashboard under Analytics > Homepage Sections. A successful homepage social proof strategy increases the percentage of visitors who reach product pages.