Optimization

Homepage Review & UGC Strategy

11 min read

Your homepage is the front door to your store. It needs to build trust fast, especially for first-time visitors. Social proof on the homepage tells visitors: "Real people buy from us and love what they get." Done right, it reduces bounce rate and increases the percentage of visitors who click through to product pages.

This guide covers which Eevy AI sections to use on your homepage, how to combine reviews with UGC video, and where to place each element for maximum impact.

Homepage Review Carousel

A homepage review carousel shows your best reviews in an auto-advancing carousel format. Unlike product page carousels that show reviews for one product, homepage carousels pull from your entire review library — showcasing your store's overall reputation. Configure under Sections > Add Section > Homepage Reviews > Carousel. Select "Store-wide reviews" as the source, set the number of visible cards (3-5 for desktop, 1-2 for mobile), and enable auto-advance. The genetic algorithm tests card styles, advance speed, and review selection criteria.

Highlighted Reviews

A highlighted review is a single, standout review displayed prominently — often with a large quote format. Best for: above the fold, between hero and product sections. Pick a review that tells a compelling story or addresses a common objection. You can manually select the featured review or let Eevy AI auto-select based on engagement data. Configure under Sections > Add Section > Highlighted Review. This format works because it reads like a testimonial rather than a review widget, giving it more editorial authority.

UGC Video Sections for Homepage

Your homepage is the ideal place for UGC video — especially story bubbles at the top (Instagram-style engagement) and shoppable video in the middle (product discovery). Story bubbles work as a visual hook that draws visitors deeper into your store. Shoppable video turns your homepage into a discovery experience where customers find products through authentic video content. If you only have a few videos, start with story bubbles. Once you have 10+ videos, add a shoppable video section.

Homepage Section Placement Order

The recommended placement order for social proof on your homepage: 1. Story bubbles — immediately below the hero banner; 2. Review carousel or highlighted review — between product sections, roughly mid-page; 3. Shoppable video — below product showcases, as a discovery section; 4. Social proof strip — near the footer, showing overall store rating and review count. This order follows the natural customer journey: attention (video) > trust (reviews) > discovery (shoppable) > reassurance (social proof).

Measuring Homepage Social Proof Impact

Homepage sections impact metrics differently than product page sections. Instead of direct RPV lift, look for: Bounce rate reduction — does social proof keep visitors on site? Click-through rate — do visitors click from homepage sections to product pages? Session depth — do visitors who see homepage social proof view more pages? Check these in the Eevy AI dashboard under Analytics > Homepage Sections. A successful homepage social proof strategy increases the percentage of visitors who reach product pages.

Wrapping Up

Your homepage social proof strategy should complement, not duplicate, your product page sections. The homepage builds broad trust and encourages exploration, while product pages provide specific, product-level social proof. Together, they create a consistent trust narrative from first visit to purchase.

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