Setting Up a UGC Gallery Section

In your Eevy AI dashboard, navigate to Sections → Add Section and select "UGC Gallery" from the section types. Choose where the gallery should appear: product pages, collection pages, or your homepage. For product pages, the gallery automatically pulls photos and videos from that product's reviews. For collection and homepage placements, you can configure which products or collections to source content from. Give your section a descriptive name (for example, "Product Page UGC Gallery") and click "Create." The gallery will immediately begin rendering on your selected pages using media from your existing reviews.

The UGC gallery supports several layout configurations that the genetic algorithm will test. You can set preferences for: Grid columns — 2, 3, 4, or auto-responsive; Media priority — photos first, videos first, or mixed; Thumbnail size — small, medium, or large; Lightbox behavior — click to expand with review text overlay or full-screen media viewer; Lazy loading — how many items to show initially before "load more." These are starting preferences — the genetic algorithm will test variations to find what converts best for your audience. You do not need to pick the perfect configuration upfront.

Not every customer photo belongs in your gallery. In Reviews → Media, you can approve or reject individual photos and videos. Approved media appears in your UGC gallery; rejected media is hidden. For stores with high review volume, enable auto-approval for verified purchases and manual review for unverified submissions. You can also feature specific pieces of media by starring them — featured content appears first in the gallery regardless of the layout algorithm. Use featuring sparingly for your best visual content: clear product shots, lifestyle photos, and high-quality video reviews.

Placing a UGC gallery on collection pages is an underused strategy that can significantly boost engagement. When configured for a collection page, the gallery pulls media from all products in that collection, creating a rich visual experience that helps shoppers envision the products. This works especially well for fashion, beauty, home decor, and food brands where visual appeal drives purchases. Configure your collection page gallery to show more items per row (4-5 columns) and prioritize variety — showing media from different products rather than multiple photos from a single review.

Track your UGC gallery performance in Dashboard → Sections. Key metrics include gallery impressions, media click-through rate, and the RPV contribution of sessions that engaged with the gallery versus those that did not. The genetic algorithm uses these engagement signals to optimize the gallery layout over time. You will typically see the algorithm test different grid sizes, media ordering, and thumbnail treatments across generations. If your gallery performance plateaus, the most effective lever is adding more high-quality visual content — encourage photo and video reviews through your review request emails.