Setting Up Review Request Emails

Navigate to Settings → Review Collection → Email Requests in your Eevy AI dashboard. Toggle the email requests switch to "On" and select which order fulfillment statuses should trigger an email. Most stores use "Delivered" as the trigger, but if your shipping provider does not update delivery status, "Fulfilled" works as a fallback. Eevy AI will only send one request per order, preventing duplicate emails. If you are migrating from another review app, make sure to disable their email collection first to avoid sending customers two requests for the same order.

The delay between order fulfillment and the review request email has a significant impact on response rates. Too early and the customer has not used the product. Too late and they have forgotten the purchase excitement. Eevy AI defaults to 14 days after fulfillment, which works well for most product types. For consumables and beauty products, consider 7-10 days. For furniture, electronics, or products that take time to evaluate, 21-30 days is more appropriate. You can set different delays per product collection if your catalog spans multiple categories. Test different timings and monitor your response rate in the dashboard — even a one-day shift can move your rate by several percentage points.

Your review request email should feel like a natural extension of your brand, not a generic automated message. In Settings → Email Templates, you can customize the subject line, header text, body copy, button text, and brand colors. Include the product name and a product image — personalized emails consistently outperform generic ones. Keep the copy short and direct: thank the customer, ask for their honest opinion, and make the review button prominent. Avoid incentivizing reviews with discounts in the email body, as this can violate platform policies and reduce the authenticity of your reviews.

Visual reviews are dramatically more persuasive than text-only reviews. In your email template settings, enable the "Request photos and videos" option. This adds a media upload prompt to the review form that customers see after clicking through from the email. The key is to make the media upload feel optional but encouraged — customers who might skip a review entirely will often still leave a text review if they do not feel pressured to take photos. Eevy AI's review form is mobile-optimized, so customers can snap a photo directly from their phone. Visual reviews feed directly into your UGC video sections and media galleries, giving the genetic algorithm more content to optimize with.

Track your email performance in Dashboard → Review Collection. Key metrics include: send rate (emails sent vs. eligible orders), open rate, click-through rate, and completion rate (reviews actually submitted). A healthy review request flow converts 5-15% of recipients into reviewers. If your open rate is below 30%, experiment with subject lines. If your click-through is low but opens are high, the email body needs work. If customers click but do not complete the review, simplify your review form. Eevy AI tracks these metrics over time so you can see how changes to timing and templates affect your collection rate.