Shopify Store Launch Checklist
Everything you need to verify before opening your store to customers
Launching a Shopify store involves dozens of moving parts, and missing even one can cost you sales or damage customer trust. This checklist covers every critical step from initial setup through your first live day.
Whether you are launching your first store or your fifth, use this as your definitive pre-launch reference. Each item includes context on why it matters and what priority level to assign it.
Store Configuration
Connect your custom domain and configure DNS records. A branded domain builds trust and improves SEO.
Enable Shopify Payments or your preferred gateway. Test a real transaction to confirm funds flow correctly.
Define shipping zones for all target markets and configure accurate rates. Unexpected shipping costs are the top cause of cart abandonment.
Enable automatic tax calculation for your selling regions. Verify rates are correct for your product categories.
Create and publish your refund policy, privacy policy, terms of service, and shipping policy pages.
Customize order confirmation, shipping notification, and abandoned cart email templates with your branding.
Product Catalog
Review every product title, description, and price for accuracy. Inconsistencies erode customer confidence.
Ensure all products have high-quality images with consistent aspect ratios. Include multiple angles and lifestyle shots.
Enable inventory management and set accurate stock levels. Configure low-stock alerts to prevent overselling.
Organize products into logical collections for easy navigation. Use automated collections where possible.
Configure size, color, and other variant options with correct pricing and inventory per variant.
Design and Branding
Complete all theme settings including colors, fonts, and layout. Ensure branding is consistent across every page.
Upload a favicon and default social sharing image. These small details affect perceived professionalism.
Check every page on mobile, tablet, and desktop. Over 70% of Shopify traffic comes from mobile devices.
Create clear main and footer navigation menus. Keep the main menu under 7 items for usability.
Analytics and Marketing
Set up Google Analytics 4 and connect Shopify analytics. Accurate tracking from day one prevents data gaps.
Install the Meta pixel for retargeting and conversion tracking. This data becomes more valuable over time.
Write unique meta titles and descriptions for all key pages. Submit your sitemap to Google Search Console.
Set up Klaviyo Reviews, Judge.me, Okendo, Yotpo, Loox, or another collection provider before launch, then connect or import its reviews into Eevy.
Draft and schedule an announcement email to your existing contacts or waitlist subscribers.
Free up to 25,000 monthly visitors
Start increasing your store's conversion rate for free
Eevy finds the content and the layout that make more of your visitors buy, then proves the revenue it added. Install it in a few clicks.
Install Eevy free →Free, no account needed
See exactly what's costing you conversions
Paste your product URL. Get a scored Shopify PDP audit in 30 seconds, then see how Eevy AI fixes every gap.
Scan my store →Automate the optimization items
Eevy AI handles review layout optimization automatically — one less thing on your checklist.
Try Eevy AI Free