First Month on Shopify Checklist

Place test orders through every payment method. Confirm email notifications fire correctly and order data flows to fulfillment.

Check your Shopify speed score and identify any heavy apps or images dragging performance down.

Configure live chat, email support, or helpdesk. Response time in the first month shapes your reputation.

Add a review collection provider, Eevy AI for optimized display, email marketing, and analytics. Avoid installing apps with overlapping jobs.

Submit your XML sitemap to Google Search Console and Bing Webmaster Tools for faster indexation.

Start with a small paid ads budget to generate initial traffic. Focus on one channel before expanding.

Compare Shopify analytics with GA4 data to ensure tracking is consistent. Fix any discrepancies immediately.

Confirm purchase events fire correctly in GA4, Meta Pixel, and any other ad platforms you use.

Check your cart abandonment rate and ensure recovery emails are triggering correctly.

Review any support tickets, reviews, or social mentions. Early feedback reveals blind spots in your product pages.

Identify your highest-traffic pages and optimize their load time, copy, and conversion elements.

Use Eevy AI to test different review widget configurations. Let the genetic algorithm find your optimal layout.

Adjust welcome, abandoned cart, and post-purchase email timing based on open and click rates.

Analyze revenue, margins, ad spend, and customer acquisition cost. Set benchmarks for month two.

Find your best sellers and allocate more marketing budget to them. Double down on what works.

Draft a content plan for blog posts, social media, and email campaigns for the next 30 days.

Personally reach out to early customers for reviews. These first reviews are your most important social proof.

Write down what worked, what did not, and what surprised you. This record becomes invaluable as you scale.