Conversion Rate Optimization Checklist

Every product page should show customer reviews. Products without reviews convert at significantly lower rates.

Use Eevy AI genetic algorithm optimization to continuously test review display formats and find the highest-converting layout.

Place payment security badges, money-back guarantee seals, and SSL indicators near the add-to-cart and checkout buttons.

Display recent purchase notifications or "X people viewing" indicators to create urgency and validation.

User-generated photos and videos are more trusted than brand content. Display them on product and landing pages.

Measure and optimize your core pages to load in under 3 seconds. Each additional second reduces conversions by 7%.

Target green scores for LCP, FID, and CLS. Google uses these metrics for ranking and they directly impact user experience.

Review all installed apps and tracking scripts. Remove any that are unused or causing significant performance impact.

Ensure static assets have proper cache headers. Returning visitors should experience near-instant page loads.

Remove unnecessary form fields and steps. Every additional field reduces completion rate.

Enable Shop Pay, Apple Pay, Google Pay, and PayPal. One-click payment methods drastically reduce friction.

Show shipping estimates on product pages or cart. Surprise costs at checkout are the primary abandonment driver.

Do not force account creation before purchase. Offer account creation post-purchase instead.

Set up automated abandoned cart emails with a compelling subject line and optional incentive.

Complete a purchase entirely on mobile. Note any friction points, small tap targets, or confusing layouts.

Ensure the mobile menu is intuitive and search is easily accessible. Mobile users need faster paths to products.

Verify all forms use appropriate input types, auto-fill works, and keyboards match field types.

Ensure product image galleries swipe smoothly and zoom works on touch devices.