Checkout Optimization Checklist
Reduce abandonment at the most critical conversion point
The checkout is where revenue is either captured or lost. Industry average cart abandonment rates hover around 70%, meaning most stores lose the majority of potential customers at this final step.
This checklist targets every known friction point in the checkout experience to help you recover lost revenue.
Payment and Pricing
Offer Shopify Payments, PayPal, Apple Pay, Google Pay, and Shop Pay. Missing a preferred payment method causes abandonment.
Display shipping, tax, and any fees before the checkout page. Hidden costs are the number one abandonment reason.
Enable Klarna, Afterpay, or Shop Pay Installments. BNPL can increase conversion by 20-30% on higher-priced items.
If selling internationally, show prices in the local currency. Currency mismatches create confusion and distrust.
If possible, display a progress bar showing how close the customer is to free shipping. This also increases average order value.
Form and Flow Design
Remove every non-essential field. Each additional field reduces completion rate measurably.
Use Google address autocomplete to speed up form filling and reduce errors.
Never require account creation before purchase. Offer account creation after the order is placed.
Display clear step indicators so customers know where they are in the checkout process.
Show the card brand icon as the customer types their card number. This reassures them the input is being recognized.
Trust and Security
Show SSL, PCI compliance, and payment provider security badges prominently on the checkout page.
Include a brief return policy reassurance near the payment button. Fear of being stuck with a product causes hesitation.
Show product images, quantities, and prices in the order summary. Visual confirmation reduces anxiety.
Display a help link or chat option on the checkout page for customers with last-minute questions.
Post-Checkout
Use the thank-you page for upsells, account creation prompts, or social sharing. This is prime real estate.
Trigger a confirmation email instantly after purchase. Delays cause anxiety about whether the order went through.
Configure automated emails for abandoned checkouts at 1 hour, 24 hours, and 72 hours after abandonment.
Monitor drop-off rates at each checkout step. This data pinpoints exactly where customers are leaving.
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