Product Page Optimization Checklist

Product titles should be clear, keyword-rich, and communicate the primary benefit. Avoid internal jargon.

Lead with benefits, support with features. Use bullet points for scanability and include sensory language.

Include detailed sizing guides, materials, dimensions, and care instructions. Missing info drives support tickets and returns.

Add shipping guarantees, return policy highlights, and security badges near the add-to-cart button.

Each product page needs a unique, keyword-optimized meta description under 160 characters.

Include at least 4-6 images per product showing different angles, scale, and context. Enable zoom functionality.

Short product videos increase conversion by up to 80%. Show the product in use and highlight key features.

Show products in real-world contexts. Lifestyle photos help customers visualize ownership.

Compress images without visible quality loss. Large images slow page load and hurt mobile experience.

Position reviews above the fold or immediately below the product description. Use Eevy AI to A/B test optimal placement.

Add aggregate star ratings to collection pages. Products with visible ratings get significantly more clicks.

Display customer-submitted photos and videos alongside professional imagery. Authentic content builds trust.

Show total review count and rating distribution. Higher review volume signals product maturity.

Let customers filter reviews by rating, topic, or photo. This helps buyers find relevant feedback quickly.

Make the button large, high-contrast, and always visible. Use action-oriented text like "Add to Cart" over vague alternatives.

Display low-stock indicators when inventory is limited. Genuine scarcity drives faster purchase decisions.

Show complementary products below the main product. Curated recommendations increase average order value.

Add a product-specific FAQ section to address common objections and reduce purchase hesitation.