Review Strategy Launch Checklist
Build a systematic review engine from day one
Reviews do not collect themselves. A deliberate strategy for requesting, displaying, and leveraging customer feedback separates high-converting stores from those that struggle.
This checklist guides you through setting up a complete review ecosystem, from automated collection flows to optimized display widgets.
Review Collection Setup
Set up Eevy AI with your store. Connect product catalog and verify the integration pulls product data correctly.
Set up an automated email requesting reviews 7-14 days after delivery. Timing matters more than most merchants realize.
Craft a branded, mobile-friendly email with a clear call-to-action. Include the product image to jog memory.
Enable and incentivize photo/video submissions. Visual reviews are 3-5x more influential than text-only reviews.
Set up automatic publishing for 4-5 star reviews and manual moderation for lower ratings. Respond to all negative reviews promptly.
Widget Configuration
Install the review display widget in a prominent position on every product page. Test that it loads correctly across your theme.
Enable aggregate ratings on product cards in collection and search results pages.
Set default sort order, reviews per page, and enable filtering options. Most recent reviews should be easily accessible.
Use genetic algorithm optimization to test different review layouts, positions, and display formats automatically.
Verify structured data is properly outputting review schema. Rich snippets improve click-through rates from search results.
Review Incentive Program
Decide on discount codes, loyalty points, or other incentives for leaving reviews. Photo/video reviews deserve higher incentives.
Configure automated reward distribution when a review is submitted. Instant gratification increases participation.
Set up a follow-up email for customers who did not respond to the first request. One reminder is usually sufficient.
Reach out to your first customers personally to request detailed reviews. Early reviews are critical for building momentum.
Measurement and Iteration
Monitor your review request-to-submission rate. A healthy rate is 5-15% depending on your industry.
Use Eevy AI analytics to measure how reviews affect conversion rate by product and page position.
Assign team members to respond to reviews within 48 hours. Responses show future customers you care.
Review your metrics monthly and adjust email timing, incentives, and widget placement based on data.
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