Skip to main content
← All Checklists

Shopify Theme Setup Checklist

Configure your theme for performance, conversion, and brand consistency

17 items

Your theme is the foundation of your store experience. A poorly configured theme leads to slow load times, confusing navigation, and lost sales regardless of how good your products are.

This checklist ensures your theme is set up for both aesthetics and performance from the beginning.

Theme Selection and Installation

Choose a conversion-optimized themehigh

Select a theme with strong mobile performance, built-in social proof sections, and flexible customization. Check Shopify Theme Store reviews.

Install theme on development store firsthigh

Test the theme on a development or staging environment before deploying to production. This prevents customer-facing issues.

Review theme documentationmedium

Read the theme vendor documentation thoroughly. Most customization questions are answered in their guides.

Check theme update policymedium

Verify the theme vendor provides regular updates and support. Abandoned themes accumulate security and compatibility issues.

Brand Customization

Set brand colors and typographyhigh

Configure primary, secondary, and accent colors. Choose readable fonts that match your brand identity.

Upload logo and faviconhigh

Add your logo in the correct dimensions for the theme. Include a favicon for browser tabs and bookmarks.

Configure header and footerhigh

Build out navigation menus, add social links, and include trust elements in the footer. Keep the header clean.

Set up homepage sectionshigh

Arrange homepage sections strategically: hero banner, featured collections, social proof, and value propositions.

Create custom pagesmedium

Build About Us, Contact, FAQ, and any brand story pages. These support pages build trust with new visitors.

Performance Optimization

Audit theme speed scorehigh

Run a Lighthouse audit on key pages. Aim for a performance score above 70 on mobile.

Optimize hero imageshigh

Compress banner and hero images. Use WebP format and appropriate dimensions for each breakpoint.

Minimize custom codemedium

Avoid adding custom CSS or JavaScript unless necessary. Each addition increases page weight and maintenance burden.

Lazy load below-fold contentmedium

Ensure images and sections below the fold use lazy loading. This improves initial page load time significantly.

App Integration

Install Eevy AI review widgethigh

Add the Eevy AI app embed and configure the review display section. Verify it renders correctly in your theme.

Test app compatibilityhigh

After installing each app, check for layout conflicts, JavaScript errors, and speed impact. Remove any that cause issues.

Configure app embed blocksmedium

Use Shopify app embed blocks rather than manual code insertion. This makes apps easier to manage and update.

Test across browsershigh

Verify your theme and all installed apps work correctly on Chrome, Safari, Firefox, and Edge on both desktop and mobile.

Free up to 25,000 monthly visitors

Start increasing your store's conversion rate for free

Eevy finds the content and the layout that make more of your visitors buy, then proves the revenue it added. Install it in a few clicks.

Install Eevy free →

Free, no account needed

See exactly what's costing you conversions

Paste your product URL. Get a scored Shopify PDP audit in 30 seconds, then see how Eevy AI fixes every gap.

Scan my store →

Automate the optimization items

Eevy AI handles review layout optimization automatically — one less thing on your checklist.

Try Eevy AI Free