Shopify Theme Setup Checklist
Configure your theme for performance, conversion, and brand consistency
Your theme is the foundation of your store experience. A poorly configured theme leads to slow load times, confusing navigation, and lost sales regardless of how good your products are.
This checklist ensures your theme is set up for both aesthetics and performance from the beginning.
Theme Selection and Installation
Select a theme with strong mobile performance, built-in social proof sections, and flexible customization. Check Shopify Theme Store reviews.
Test the theme on a development or staging environment before deploying to production. This prevents customer-facing issues.
Read the theme vendor documentation thoroughly. Most customization questions are answered in their guides.
Verify the theme vendor provides regular updates and support. Abandoned themes accumulate security and compatibility issues.
Brand Customization
Configure primary, secondary, and accent colors. Choose readable fonts that match your brand identity.
Add your logo in the correct dimensions for the theme. Include a favicon for browser tabs and bookmarks.
Build out navigation menus, add social links, and include trust elements in the footer. Keep the header clean.
Arrange homepage sections strategically: hero banner, featured collections, social proof, and value propositions.
Build About Us, Contact, FAQ, and any brand story pages. These support pages build trust with new visitors.
Performance Optimization
Run a Lighthouse audit on key pages. Aim for a performance score above 70 on mobile.
Compress banner and hero images. Use WebP format and appropriate dimensions for each breakpoint.
Avoid adding custom CSS or JavaScript unless necessary. Each addition increases page weight and maintenance burden.
Ensure images and sections below the fold use lazy loading. This improves initial page load time significantly.
App Integration
Add the Eevy AI app embed and configure the review display section. Verify it renders correctly in your theme.
After installing each app, check for layout conflicts, JavaScript errors, and speed impact. Remove any that cause issues.
Use Shopify app embed blocks rather than manual code insertion. This makes apps easier to manage and update.
Verify your theme and all installed apps work correctly on Chrome, Safari, Firefox, and Edge on both desktop and mobile.
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