International Store Launch Checklist
Expand to new markets without breaking your existing store
Selling internationally multiplies your addressable market, but it also multiplies complexity. Currency conversions, tax regulations, shipping logistics, and language barriers all need to be addressed before you flip the switch.
This checklist breaks international expansion into manageable steps. Follow it whether you are adding a single new market or launching globally across multiple regions.
Market and Currency Setup
Configure Shopify Markets for your target regions. Set up market-specific pricing, domains, and currency display.
Set prices in local currencies with appropriate rounding. Avoid awkward converted amounts like $47.83.
Enable region-specific payment options like iDEAL (Netherlands), Klarna (Nordics), or PIX (Brazil).
Understand VAT, GST, and customs duty requirements for each target market. Configure tax-inclusive pricing where expected.
Content Localization
Translate product descriptions, navigation, checkout, and policy pages into target languages. Use professional translators, not just machine translation.
Configure Eevy AI to display reviews in the customer's language where possible. Translated social proof converts better than foreign-language reviews.
Review product and lifestyle imagery for cultural appropriateness. Some visuals resonate differently across markets.
Implement hreflang tags correctly so search engines serve the right language version to each market. Incorrect hreflang causes ranking issues.
Translate and adapt automated email flows for each market. Adjust timing for local time zones and holidays.
Shipping and Logistics
Configure shipping rates for each target market. Offer at least one affordable option and one expedited option.
Establish accounts with carriers that handle customs clearance (DHL, FedEx International, or regional carriers).
Set up automated HS code assignment and commercial invoice generation for international shipments.
Create a clear return policy for international orders. Consider offering local return addresses or prepaid labels.
Compliance and Legal
Implement cookie consent, data processing agreements, and right-to-deletion workflows for EU customers.
Expand your privacy policy to cover data handling requirements in all target jurisdictions.
Register for VAT/GST in markets where you exceed registration thresholds. Consider using a tax remittance service.
Verify that your products meet safety, labeling, and import requirements in each target market.
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