SEO Optimization Checklist
Drive free organic traffic with systematic search optimization
Organic search is the most sustainable traffic source for ecommerce stores. Unlike paid ads, SEO compounds over time and does not stop working when you stop paying.
This checklist covers both technical and content SEO specifically for Shopify stores, with emphasis on leveraging reviews and social proof for search visibility.
On-Page SEO
Each page needs a unique, keyword-rich title under 60 characters. Include your brand name at the end.
Write unique meta descriptions under 160 characters with a clear value proposition and call to action.
Include target keywords naturally in product descriptions. Write for humans first, search engines second.
Use a single H1 per page and organize content with H2-H3 subheadings. This helps search engines understand page structure.
Write descriptive alt text for every product and content image. Alt text improves accessibility and image search rankings.
Use clean, keyword-rich URLs. Remove filler words and keep slugs short and descriptive.
Technical SEO
Submit your Shopify-generated sitemap to Google Search Console and Bing Webmaster Tools.
Check Search Console for 404s, redirect chains, and server errors. Fix or redirect all broken URLs.
Verify that canonical tags are correctly pointing to the preferred URL version for all pages.
Page speed is a ranking factor. Follow the product page speed checklist for specific optimizations.
Google uses mobile-first indexing. Your mobile experience directly determines your search rankings.
Review SEO
Add Product and Review JSON-LD structured data. This enables rich snippets showing star ratings in search results.
Ensure review content is rendered server-side or in the HTML source. Client-only rendered reviews may not be indexed.
Ask specific questions in your review request emails to prompt detailed, keyword-relevant responses.
More review content means more indexed keywords per product page. Keep collection in your review provider and connect its output to Eevy.
Content Strategy
Plan keyword-targeted blog posts that address customer questions and drive organic traffic to product pages.
Link related products, collections, and blog posts together. Internal links distribute ranking authority.
Add unique descriptions to collection pages. These pages often rank well for category-level keywords.
Submit your product feed to Google Merchant Center for Shopping results and free product listings.
Free up to 25,000 monthly visitors
Start increasing your store's conversion rate for free
Eevy finds the content and the layout that make more of your visitors buy, then proves the revenue it added. Install it in a few clicks.
Install Eevy free →Free, no account needed
See exactly what's costing you conversions
Paste your product URL. Get a scored Shopify PDP audit in 30 seconds, then see how Eevy AI fixes every gap.
Scan my store →Automate the optimization items
Eevy AI handles review layout optimization automatically — one less thing on your checklist.
Try Eevy AI Free