Shoplift Pricing (2026): What Each Tier Really Costs

Quick answer (July 2026): Shoplift has no free plan. Core starts at $99/month (up to 50K monthly visitors), Advanced at $399/month (up to 100K visitors), and Pro at $999/month (up to 250K visitors), each with a 14-day free trial. Annual billing cuts those to $74, $299, and $699 per month respectively, which is why you will see both sets of numbers quoted. Price testing, audience segmentation, and GA4 integration all sit in Advanced, so the realistic bill for a store that wants more than template testing is $299 to $399 per month.

Shoplift is one of the better-liked A/B testing tools on Shopify (4.9 stars across 117 reviews at the time of writing), and its pricing is published, which already puts it ahead of half the CRO category. This guide breaks down what each tier includes, where the upgrade pressure sits, and how the cost compares with the field.

How Shoplift Pricing Is Structured

Shoplift prices on two axes at once: features and monthly unique visitors.

• Core: $99/month ($74 on annual billing), up to 50K monthly visitors. Template, theme, and URL split testing, Bayesian predictive analysis, conversion goals (revenue per visitor, add to cart, click rate, bounce rate), device segmentation, and one-click winner application.
• Advanced: $399/month ($299 annual), up to 100K visitors. Adds price testing, advanced audience segmentation (referring domain, channel, UTM), country and region targeting, GA4 integration, Lift Assist feature generation, a JavaScript API for custom tests, and subscription testing.
• Pro: $999/month ($699 annual), up to 250K visitors. Everything in Advanced plus a dedicated success manager, twice-monthly strategy sessions, a storefront audit and testing roadmap, and a dedicated Slack channel. This is a managed service tier as much as a software tier.

Every plan carries a 14-day trial. Above each visitor band, pricing scales further, so treat the listed numbers as the entry point for each tier, not a ceiling.

Where the Upgrade Pressure Sits

Core covers the mechanics of running a test, but three things most serious testing programs want are held at Advanced:

1. Price testing. Testing price points and discount structures is arguably the highest-impact experiment class in ecommerce, and it requires the $399 tier.
2. Segmentation beyond device. Core splits mobile versus desktop. Targeting by channel, UTM, or country, which is how paid-traffic stores actually think, is Advanced.
3. GA4 integration. If you want test results inside the analytics stack you already trust, that is Advanced too.

The practical result: Core works for a store validating one theme change at a time, but a store running testing as a program lands at $299 to $399 per month before its traffic scales the bill further.

The second pressure point is structural rather than tiered: Shoplift is a manual testing tool. Every experiment needs someone to conceive it, build the variant, size the sample, and act on the result. The subscription is only half the cost; the other half is the operator hours each test consumes. Our A/B test sample size calculator shows the traffic math that determines how many tests a store can even resolve per quarter.

Shoplift Pricing vs the Alternatives

Tool	Entry price	Realistic monthly cost	Model
Shoplift	$99/mo (50K visitors)	$299 to $999	Manual A/B testing, visitor-banded tiers
Intelligems	$69/mo (per module)	$112 to $1,279+	Modular testing, scales with order volume
VWO	Custom quote	$400+	Enterprise experimentation platform
Optimizely	Custom quote	$1,000+	Enterprise experimentation platform
Eevy AI	Free (up to 25K visitors)	$0 to $399	Autonomous continuous optimization

Shoplift and Intelligems are the closest comparison, and the structural difference matters more than the sticker: Shoplift bands by visitors, Intelligems scales by orders and modules. A high-conversion store can pay less on Shoplift; a high-traffic, low-conversion store can pay less on Intelligems. The full head-to-head is in Shoplift vs Intelligems, and the wider field in Shoplift alternatives.

Does Shoplift Pay for Itself?

The honest math: a store doing $50K/month that lifts conversion 5% from a winning test adds $2,500/month, which covers Advanced fifteen times over. The catch is in the conditionals. Tests need traffic to resolve; at 50K visitors a store can realistically resolve a handful of experiments per month, and not all of them win. The subscription pays for itself if, and only if, someone on the team keeps designing and shipping good tests. Shoplift's Pro tier exists precisely because many teams do not, and its price reflects what that operator labor costs.

Where Eevy Fits

Eevy AI approaches the same goal from the opposite direction. Instead of a workbench for tests you design, Eevy runs the optimization itself: it continuously tests the content on every product page (reviews, images, UGC video, FAQs, guarantees) and the way that content is presented (layouts, sections, styling), promotes what wins, retires what loses, and reports the measured revenue it added. There is no per-test operator cost because there are no per-test operations.

Pricing is the other structural difference: Eevy is free for stores up to 25,000 monthly visitors, then $99, $199, and $399 tiers. A store below 25K visitors, which is exactly the store that struggles to resolve manual A/B tests at all, pays nothing while the optimization runs. The two tools are not mutually exclusive: some stores run Shoplift for big structural experiments and Eevy for the continuous content and layout layer underneath.

Bottom line: Shoplift's pricing is transparent and its tool is well reviewed, but plan for $299 to $399 per month, not $99, if you want price testing and real segmentation, and budget the operator hours that manual testing consumes. If the goal is optimization that runs without a test roadmap, see how Eevy compares.