Loox Pricing (2026): What It Actually Costs Per Month

Quick answer (July 2026): Loox has a free plan capped at 100 monthly review request emails and stores under 500 orders. Paid pricing starts at $49.99/month on the Convert plan, which includes 300 monthly orders and charges $50 for every additional 300, so real-world costs scale with sales: roughly $250/month at 1,500 orders and $500/month at 3,000. The Unlimited plan is $299.99/month flat. If you have seen "Loox from $12.99" in older articles, that tier no longer exists; the current entry paid price is $49.99.

Loox is one of the most installed photo review apps on Shopify, and its pricing changed meaningfully when it restructured its plans. This guide breaks down what Loox costs today, how the usage-based scaling works in practice, and how the total compares with the alternatives.

How Loox Pricing Is Structured

Loox currently lists three plans on the Shopify App Store:

• Free: $0/month, up to 100 monthly review request emails, for stores with fewer than 500 orders. Includes discount offers for photo reviews, 10+ widgets, the reviews importer, Shop app syndication, and SEO basics.
• Convert: $49.99/month, 300 monthly orders included, then $50 per additional 300 orders. Adds video reviews, AI-powered sorting, highlights, translations and replies, syndication to Google, Meta, and TikTok, integrations and API access, a referral program, and Loox branding removal.
• Unlimited: $299.99/month, unlimited review request emails, referrals, and upsells.

Paid plans carry a 14-day free trial, and billing is in USD on 30-day cycles.

The important structural detail is that Convert is metered. The $49.99 headline covers a store doing about 10 orders a day. Past that, every block of 300 orders adds $50, which makes Loox's real price a function of your sales volume rather than a fixed line item.

What Merchants Actually Pay

Because of Convert's usage scaling, the practical Loox bill looks like this:

| Monthly orders | Convert cost | Cheaper option | |---|---|---| | Up to 300 | $49.99 | Convert | | 900 | ~$150 | Convert | | 1,500 | ~$250 | Convert | | 1,800 | ~$300 | Break-even with Unlimited | | 3,000+ | ~$500+ | Unlimited at $299.99 flat |

Two things catch merchants out:

1. The bill grows with the store. A Convert subscription signed at $49.99 quietly becomes $150 to $250 as sales grow. That is by design, not an error, but it surprises stores that anchored on the entry price.
2. The old low tiers are gone. Loox previously sold plans from $12.99/month. Merchants returning to Loox after a break, or comparing against stale pricing articles, should budget from $49.99.

Past roughly 1,800 orders per month, the Unlimited plan at $299.99 flat undercuts Convert's metering, and Loox effectively expects you to make that switch.

Loox Pricing vs the Alternatives

Evaluated purely as a review app, the comparison set looks like this:

| App | Entry price | Realistic monthly cost | Pricing model | |---|---|---|---| | Loox | Free (100 emails/mo) | $50 to $500 | Published, scales with order volume | | Judge.me | Free (unlimited orders) | $0 to $15 | Flat, published | | Yotpo | Free (50 orders/mo) | $79 to $1,000+ | Quote-based above entry | | Stamped | From $23/mo | $23 to $400 | Published tiers by order volume | | Okendo | Free (50 orders/mo) | $19 to $500 | Published tiers by order volume | | Eevy AI | Free (up to 25K visitors) | $0 to $399 | Published flat tiers |

For the detailed matchups, see Loox vs Judge.me, Loox vs Yotpo, Loox vs Stamped, and the wider Loox alternatives roundup.

When Loox Is Worth the Price

Loox earns its price for stores whose products photograph well and whose customers actually submit photos and videos: fashion, beauty, home, lifestyle. Its photo-first widgets are genuinely strong, the discount-for-photo-review mechanic reliably fills galleries, and syndication to Google, Meta, and TikTok extends the content beyond the store. If visual social proof is the core of your conversion story and you are doing under roughly 1,500 orders a month, Convert's price is defensible.

It is harder to justify when reviews are mostly text. Judge.me delivers the core collect-and-display job for $15/month flat with no order metering, which makes the gap at 1,500 orders roughly $235/month for widgets rather than fundamentally different functionality.

The Question Behind the Pricing Question

Merchants comparing review app prices are usually optimizing the wrong number. The fee gap between apps is tens to a few hundred dollars a month. The revenue difference between a review section that converts and one that does not is far larger on any store with meaningful traffic.

Loox, like every app in the table above, treats review display as a static configuration: pick a widget, ship it, leave it. Which photos show, in what layout, in what order stays fixed regardless of what your traffic responds to. Eevy AI approaches the same surface differently: it continuously tests review and UGC display configurations against your live traffic using a genetic algorithm, so the storefront keeps improving without anyone designing variants.

So before anchoring on whether $49.99 or $299.99 per month is fair for photo review software, it is worth asking what an optimized review display is worth. See Eevy vs Loox for the direct comparison.

FAQs

How much does Loox cost per month?

The free plan is $0 with 100 monthly review request emails. The Convert plan is $49.99/month for 300 monthly orders plus $50 per additional 300 orders, so a 1,500-order store pays about $250/month. The Unlimited plan is $299.99/month flat.

Does Loox have a free plan?

Yes. It includes 100 monthly review request emails, 10+ widgets, the reviews importer, and Shop app syndication, and it is limited to stores with fewer than 500 orders. Growing stores outgrow the email cap quickly, which is the point where Loox moves you to Convert.

Why is my Loox bill higher than $49.99?

The Convert plan meters order volume: $49.99 covers 300 monthly orders, and each additional block of 300 orders adds $50. As your sales grow, the bill grows with them. Past roughly 1,800 orders per month, switching to Unlimited at $299.99 flat is cheaper.

Is Loox cheaper than Yotpo?

At entry, yes: Loox publishes all its prices and starts paid plans at $49.99, while comparable Yotpo functionality typically runs $79 to $400+ with quote-based tiers. At high volume they converge, since Loox Unlimited is $299.99 and Yotpo Prime commonly lands in the same range. Judge.me undercuts both at $15/month flat.

Did Loox remove its cheap plans?

Yes. The previous Beginner and Scale tiers from $12.99/month no longer appear on the Shopify App Store listing. Current pricing is Free, Convert at $49.99/month with usage scaling, and Unlimited at $299.99/month.