Marius Møller-Hansen

Marius Møller-Hansen is the founder and CEO of Eevy AI, the conversion rate optimization layer for Shopify that uses genetic algorithms to continuously evolve review, video, and image sections toward the highest-converting configuration. Before Eevy, Marius worked across software engineering and e-commerce, and the company emerged from frustration with how static and under-optimized review widgets were across the Shopify ecosystem despite reviews being the highest-leverage social proof asset on a product page.

He writes about Shopify CRO, review collection and display strategy, AI Overview citation, A/B testing methodology vs evolutionary optimization, and the operational side of running a fast-growing SaaS in commerce. The recurring theme across his writing is that most stores work on the wrong lever first — chasing AOV when CVR has more headroom, chasing volume when display has more leverage, running A/B tests at low traffic where the math does not support them — and that compounding small structural fixes outperforms chasing single-tactic silver bullets.