Most review collection happens through post-purchase emails. But some customers prefer to leave reviews on their own terms. A dedicated review collection page gives them a single URL where they can find their past purchases and leave reviews for any product.
The page should show the customer their order history with a review prompt next to each product. This removes the friction of finding the right product page, navigating to the review section, and figuring out how to submit. One page, one action, minimal steps.
Promote this page in your email footer, order confirmation pages, packaging inserts, and social media bios. The URL should be memorable — something like yourstore.com/review-us or yourstore.com/share-experience. Every touchpoint that reminds customers about reviewing should link to this page.
Track what percentage of your total reviews come through this landing page versus email requests versus organic on-page submissions. Most stores find the landing page becomes their second-highest review source after email, particularly for repeat customers who buy frequently and do not respond to individual review request emails.
Key Takeaways
- Create a review collection page at a memorable URL
- Show customer order history with review prompts for each product
- Add the review page link to email footers, order confirmations, and packaging
- Track review submissions from this page as a separate channel
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GlossaryAverage Rating
Average rating is the arithmetic mean of all star values across a product's or store's reviews, typically displayed to one decimal place (e.g. 4.7) and shown alongside the review count as the headline social-proof number.
GlossaryLanding Page Optimization
Landing page optimization is the process of improving dedicated marketing pages — where visitors arrive from ads, emails, or campaigns — to maximize the conversion rate for a specific goal such as purchasing a product, signing up for a newsletter, or claiming an offer.
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