Create a Dedicated Review Collection Landing Page

Most review collection happens through post-purchase emails. But some customers prefer to leave reviews on their own terms. A dedicated review collection page gives them a single URL where they can find their past purchases and leave reviews for any product.

The page should show the customer their order history with a review prompt next to each product. This removes the friction of finding the right product page, navigating to the review section, and figuring out how to submit. One page, one action, minimal steps.

Promote this page in your email footer, order confirmation pages, packaging inserts, and social media bios. The URL should be memorable — something like yourstore.com/review-us or yourstore.com/share-experience. Every touchpoint that reminds customers about reviewing should link to this page.

Track what percentage of your total reviews come through this landing page versus email requests versus organic on-page submissions. Most stores find the landing page becomes their second-highest review source after email, particularly for repeat customers who buy frequently and do not respond to individual review request emails.