A/B Test Your Review Section Position

Where your reviews appear on the product page matters more than most stores realize. The same reviews in a different position can produce a 10-20% difference in conversion rate. Most stores default to reviews at the bottom of the page, below the product description, related products, and everything else — which means most visitors never see them.

The highest-impact positions to test are: immediately below the add-to-cart button, within the product description tabs, as a floating sidebar element, and as a compact summary above the fold. Each position has trade-offs. Above-the-fold placement ensures visibility but may push important purchase information down. Below-the-fold placements see less engagement but do not disrupt the purchase flow.

Eevy AI genetic algorithm handles this automatically by testing different review section positions and formats against your real traffic data. The algorithm does not guess which position is best — it measures which one generates the most revenue per visitor and evolves toward it.

If you are testing manually, run each position for at least 2 weeks with significant traffic before drawing conclusions. Short tests and small sample sizes lead to false conclusions. Track RPV, not just conversion rate, since position changes can affect both conversion rate and average order value differently.