Why This Matters
Fake reviews are an epidemic in e-commerce, and shoppers know it. A 2023 survey found that 62% of online shoppers believe they have encountered fake reviews, and that skepticism has only grown. Verified purchase badges — visual indicators that the reviewer actually bought the product from your store — cut through this distrust instantly. They tell shoppers "this person really bought and used this product" without requiring them to take your word for it.
The conversion impact of verified badges is measurable. Reviews marked as verified purchases are weighted more heavily by shoppers when making purchase decisions. On platforms like Amazon, many shoppers exclusively filter for verified purchase reviews. On your Shopify store, displaying these badges prominently signals that your reviews are legitimate and that you have nothing to hide.
Beyond trust, verified purchase badges also help with review moderation. When you can clearly distinguish between verified and unverified reviews, you can prioritize verified reviews in your display, flag suspicious unverified reviews for manual review, and maintain the integrity of your social proof. This is especially important for stores in competitive niches where fake reviews from competitors are a real concern.
Step-by-Step Guide
Connect your review app to Shopify order data
Ensure your review app has access to your Shopify order data so it can verify which reviewers actually purchased the product. Eevy AI automatically checks the reviewer's email against your order records. Grant the necessary order read permissions during app installation if prompted.
Enable the verified purchase badge in settings
Navigate to your review app's display settings and enable the verified purchase indicator. Choose a badge style — a checkmark icon, a "Verified Purchase" text label, or both. Position it near the reviewer's name where it is immediately visible without cluttering the review layout.
Style the badge to stand out subtly
Use a color that contrasts with your review text but does not overpower it. A small green checkmark or blue "Verified" label works well. The badge should be noticeable enough that shoppers register it but subtle enough that it does not distract from the review content itself. Consistency across all reviews is key.
Decide how to handle unverified reviews
Choose whether to display unverified reviews alongside verified ones or to deprioritize them. Displaying both is usually best for transparency, but ensure verified reviews appear first in the default sort order. Some stores choose to add a small note like "Unverified" to non-order reviews for full transparency.
Pro Tip
Eevy AI automatically detects and badges verified purchases, and the genetic algorithm can test whether displaying verification badges prominently or subtly drives higher conversions for your audience.
Free — 30 seconds
Is your product page losing sales right now?
Most Shopify PDPs we scan have 4+ fixable conversion gaps. Paste your URL and get a scored audit instantly.
Get my free audit →Related reading
Review Strategy for Dropshipping Stores
Build trust and overcome skepticism with reviews on your dropshipping store.
GuideHow to Enable Eevy Add-ons
Enable Eevy Add-ons to display star ratings, review counts, and social proof widgets anywhere on your Shopify store.
How-toHow to Get More Photo Reviews on Shopify
Proven strategies to collect more photo reviews from your Shopify customers. Photo reviews convert up to 2x better than text-only reviews.
How-toHow to Build Trust on Your Shopify Store
Build customer trust on your Shopify store with reviews, UGC, trust badges, and transparent policies. Trust is the foundation of conversion.
ArticleDo Reviews Need a Verified-Purchase Badge? (Data + Setup)
Verified-purchase badges lift Shopify PDP conversion 5-12% and matter for FTC compliance. What counts as verified, why mixing backfires, app setup.
ArticleBest Review App for CBD & Cannabis Shopify Stores (2026)
The best review app for CBD and cannabis Shopify stores: results-context text reviews, verified buyer badges, COA-adjacent credibility. Judge.me vs Okendo for hemp and CBD brands.
TipGate Review Prominence by Purchase Recency
Recent reviews build more trust than old ones. Learn how to prioritize fresh reviews in your display and keep your social proof feeling current.
TipFeature Review Milestones on Product Pages
Hitting 50, 100, or 500 reviews is a trust milestone. Learn how to display review count achievements to build credibility.
ProblemCustomers Do Not Trust Reviews
Shoppers are skeptical of your product reviews. Learn how AI-optimized review layouts with photos, videos, and verified badges build authentic trust.
ProblemNo Social Proof on Homepage
Your homepage lacks customer reviews and social proof. Discover how AI-optimized review sections on your homepage build trust from the first click.
GlossaryVerified Purchase Badge
A verified purchase badge is a visual indicator placed on a review confirming that the reviewer is a confirmed buyer of the product on the same store — distinguishing them from unverified or imported reviews.
GlossaryReview Display Optimization
Review display optimization is the practice of testing and improving how customer reviews are presented on product pages to maximize their impact on purchase decisions and conversion rates.
Free — no account needed
See exactly what's costing you conversions
Paste your product URL. Get a scored Shopify PDP audit in 30 seconds — then see how Eevy AI fixes every gap.
Scan my store →Skip the manual work. Let AI optimize.
Eevy AI's genetic algorithm runs these optimizations automatically, testing layouts 24/7 to find what converts best for your store.
Try Eevy AI Free