Social Media Launch Checklist

Set up business accounts on Instagram, TikTok, Facebook, and Pinterest. Use consistent branding, bios, and profile images across platforms.

Link your social profiles in Shopify sales channels. Enable product tagging and shopping features where available.

Sync your product catalog to Facebook/Instagram Shop and Pinterest. Ensure product images and descriptions display correctly.

Add Meta Pixel, TikTok Pixel, and Pinterest Tag to your store for retargeting and conversion tracking.

Plan at least 4 weeks of content across all platforms. Mix product showcases, behind-the-scenes, educational, and UGC content.

Create 15-20 posts in advance covering your brand story, product highlights, and launch countdown.

Create reusable Canva or Figma templates for stories, posts, and reels that match your store branding.

Research and compile hashtag sets for each platform. Mix high-volume discovery tags with niche-specific ones.

Choose a scheduling tool (Later, Buffer, Hootsuite) and queue your first two weeks of content.

Establish a unique branded hashtag and include it in your packaging, emails, and social bios for UGC collection.

Use your review or social UGC provider to collect and curate customer photos and videos, then connect or import approved content into Eevy.

Identify 10-20 micro-influencers in your niche. Prepare product packages and outreach templates for launch partnerships.

Configure your review widget to allow customers to share reviews directly to their social profiles.

Monitor mentions of your brand, products, and competitors. Respond to every mention within 24 hours during launch.

Draft quick-reply templates for common questions, complaints, and compliments. Maintain a consistent brand voice.

Design a social media contest to generate buzz around launch. Require follows, shares, or UGC creation to enter.

Participate in Facebook groups, Reddit communities, and forums related to your niche. Add value before promoting.