UGC Content Audit Checklist

Tally all customer-submitted photos across your review system. This is your visual social proof inventory.

Count video reviews and customer-submitted videos. Video UGC is the highest-impact content type for conversion.

Identify customer posts about your products on Instagram, TikTok, and other platforms. This content often goes unused.

Determine which products have visual UGC and which do not. Prioritize collection for high-value products without UGC.

Categorize your UGC from high-quality lifestyle shots to basic product photos. Understand your content mix.

Calculate what percentage of reviews include photos. Industry average is 10-15%; aim higher with better incentives and prompts.

Track video review submissions as a percentage of total reviews. Even 2-5% is valuable given the impact of video content.

Assess whether your current incentives for photo and video reviews are driving adequate submission rates.

Review the upload experience in your review form. Difficult upload processes deter customers from sharing media.

Check if you have branded hashtags and whether customers actually use them. Hashtag campaigns can be a rich UGC source.

Verify customer photos and videos are prominently displayed on product pages, not buried below the fold.

Assess whether your homepage features customer content. UGC galleries on the homepage build trust immediately.

Check if marketing emails feature customer photos or video content. UGC in email increases click-through rates.

Evaluate whether customer content is used in paid advertising. UGC ads typically outperform branded creative.

Check how often you reshare customer content on your brand social channels. Regular resharing encourages more submissions.

Use genetic algorithm optimization to A/B test how UGC is displayed: gallery vs inline, size, position, and carousel behavior.

Design a dedicated campaign to collect more customer photos and videos. Consider contests, elevated incentives, or featured customer spotlights.

Establish a system for requesting and tracking permission to use customer content in marketing materials.

Define monthly targets for new photo and video submissions. Track progress and adjust collection tactics accordingly.