Cart Abandonment Cost Calculator
Quantify the revenue you are losing every month to shoppers who add to cart but never complete checkout.
Cart abandonment is the silent revenue killer in e-commerce. The average Shopify store loses 70% of its carts before checkout completion, and most merchants significantly underestimate the dollar value of those abandoned sessions. This calculator translates your abandonment rate into a concrete monthly revenue figure so you can prioritize the fixes that recover the most money.
Social proof plays a critical role in cart abandonment. Shoppers who add to cart but hesitate at checkout are experiencing last-minute doubt — about product quality, about whether the price is justified, about whether the item will meet expectations. Reviews and UGC displayed strategically throughout the purchase journey address these doubts before they become deal-breakers. Stores that optimize their review placement with Eevy AI see measurable reductions in abandonment because shoppers encounter reassuring social proof at every decision point.
How to Use
Enter your monthly add-to-cart sessions
Input the number of sessions where a visitor adds at least one item to their cart. Find this in Shopify Analytics under Online Store > Sessions by device.
Enter your checkout completion rate
Input the percentage of add-to-cart sessions that result in a completed order. Your Shopify dashboard shows this under Analytics > Conversion funnel.
Enter your average order value
Input your AOV so the calculator can estimate the dollar value of each abandoned cart.
Review your abandonment cost
The calculator shows your monthly lost revenue, projected annual losses, and the potential recovery from reducing abandonment by 5-15% through social proof optimization.
Formula
Interpreting Your Results
Most stores are shocked by the absolute dollar figure. A store with 5,000 monthly add-to-cart sessions, a 30% checkout rate, and a $75 AOV is losing $262,500 per month to abandoned carts. Even recovering 5% of those carts adds $13,125 in monthly revenue.
The recovery projections are conservative. Studies consistently show that visible social proof in the checkout flow — review summaries, trust badges, recent purchase notifications — can reduce abandonment by 10-15%. Eevy AI tests different social proof placements using genetic algorithms to find the combination that maximizes checkout completion for your specific audience.
Let AI do the optimization
Eevy AI's genetic algorithm handles the testing and optimization automatically — no manual calculations needed.
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