Average Order Value Calculator
Compute your AOV, benchmark it against your industry, and model how small improvements compound into significant revenue gains.
Average Order Value measures how much a typical customer spends per transaction. Along with conversion rate, it is one of the two fundamental levers that determine your revenue per visitor. Improving AOV by even $5-10 can have a dramatic impact on profitability because the additional revenue comes with minimal incremental cost — you are extracting more value from the same traffic.
Reviews influence AOV in ways most merchants overlook. Customers who read positive reviews develop higher product confidence, which makes them more receptive to add-ons, bundles, and premium variants. Stores with well-displayed review sections consistently see higher AOV than those with hidden or poorly formatted reviews. This calculator helps you quantify the opportunity.
How to Use
Enter your total revenue for the period
Input your gross revenue for a specific time period, typically 30 days. Exclude refunds and returns for accuracy.
Enter your total orders for the same period
Input the number of completed orders. Match the date range exactly to your revenue figure.
Select your industry for benchmarking
Choose your product category to compare against industry AOV averages and identify improvement potential.
Model AOV improvements
Use the impact modeler to see how $5, $10, or $20 AOV increases translate to monthly and annual revenue gains at your current traffic levels.
Formula
Interpreting Your Results
Shopify AOV varies dramatically by industry — fashion averages $70-90, electronics $150-250, beauty $45-65, and home goods $100-150. If you are significantly below your industry average, the bottleneck is often product page presentation rather than product selection.
Eevy AI can improve AOV by testing review layouts that encourage add-on purchases and premium selections. The genetic algorithm may find that displaying reviews for complementary products, highlighting reviews that mention product bundles, or showing star ratings on cross-sell widgets drives higher cart values for your specific audience.
Related Guides
Average Order Value by Industry: 2026 Shopify Benchmarks
Median, top quartile, top decile, and mobile vs desktop AOV across 13 Shopify verticals.
GuideHow to Increase AOV on Shopify: 12 Tactics That Work
Specific levers ranked by impact: thresholds, bundles, upsells, subscriptions.
GuideAOV vs Conversion Rate: Which to Optimize First?
Decision framework for prioritizing AOV vs CVR based on where you have more headroom.
Let AI do the optimization
Eevy AI's genetic algorithm handles the testing and optimization automatically — no manual calculations needed.
Try Eevy AI Free