Encourage and Leverage Unboxing Videos as Reviews

Unboxing videos combine the trust of a review with the engagement of entertainment. They show the packaging, the first impression, the product quality, and the genuine emotional reaction — all in real time. For shoppers considering a purchase, watching someone unbox the exact product they want to buy is the next best thing to trying it themselves.

Encourage unboxing content by mentioning it in your review request emails: "Film a quick unboxing and share your first impressions." Make it easy by accepting video submissions directly through your review form. Customers who film unboxing videos are typically your most enthusiastic buyers — they want to share the experience.

Display unboxing videos prominently in your UGC sections. Eevy AI's UGC video sections are ideal for showcasing unboxing content in carousels or story-bubble formats. Position unboxing videos above text reviews on product pages because video content captures attention faster and holds it longer.

Repurpose the best unboxing videos beyond your product page. Feature them on your homepage, share them on social media, include them in email campaigns, and use them in retargeting ads. A single great unboxing video can serve multiple marketing channels and convert across all of them.