Live Commerce

Social shopping is the convergence of social media and e-commerce, where product discovery, evaluation, and purchase happen within or are heavily influenced by social media platforms, peer recommendations, and community interactions.

Shoppable video is interactive video content that embeds clickable product tags or hotspots, allowing viewers to view product details and purchase featured items directly from within the video without leaving the content experience.

Video commerce is the use of video content to directly drive product discovery and purchasing decisions, including product demos, customer video reviews, live shopping events, and shoppable video feeds.

Social commerce is the use of social media platforms as direct sales channels, enabling customers to discover, browse, and purchase products without leaving the social media environment. It integrates the entire shopping experience, from product discovery to checkout, within social platforms.

Influencer marketing is a marketing strategy that involves partnering with individuals who have a dedicated following on social media or other platforms to promote products or services. These influencers leverage their audience trust and reach to drive awareness, engagement, and sales for brands.