Shopify Store Health Checklist
A complete diagnostic for your store technical and commercial health
Store health degrades gradually. Apps accumulate, images go unoptimized, broken links multiply, and performance erodes without anyone noticing. By the time symptoms appear in your conversion rate, the problems have been compounding for months.
Run this health check quarterly to catch issues early and maintain peak store performance.
Performance Health
Test homepage, top product pages, and collection pages. Record performance, accessibility, SEO, and best practices scores.
Review real user performance data in Google Search Console. Lab and field data can differ significantly.
Measure the speed impact of each installed app. Apps that add significant load time need to justify their ROI.
Mobile performance often lags desktop. Run mobile-specific audits since the majority of traffic is mobile.
Check Time to First Byte (TTFB) for your pages. Consistently slow TTFB indicates server-side issues.
SEO Health
Review all error reports: coverage issues, mobile usability, structured data errors, and security issues.
Run a site-wide link check for 404 errors, redirect chains, and orphaned pages.
Spot-check title tags and meta descriptions on your top 20 pages. Ensure they are unique and optimized.
Validate JSON-LD markup on product pages using Google Rich Results Test. Fix any errors.
Compare organic traffic month-over-month and year-over-year. Sudden drops indicate technical issues or algorithm changes.
App Stack Health
List every installed app with its purpose and monthly cost. Identify any you no longer actively use.
Uninstall apps you do not need. Then check your theme for residual code those apps may have left behind.
Test your store with apps disabled one by one. Some apps conflict with each other causing subtle functionality issues.
Review Shopify app charges against expected costs. Usage-based apps can spike without notice.
Check all apps for available updates. Outdated apps may have bugs, security issues, or missing features.
Customer Experience
Go through the entire shopping flow from homepage to order confirmation. Note every friction point or confusion.
Submit contact forms, newsletter signups, and review forms. Verify they all function and trigger proper responses.
Verify Eevy AI display, filtering, and sorting on every product page, then test submission separately through your review provider.
Analyze support ticket volume, response times, and common issues. Recurring questions indicate UX problems.
Run an accessibility audit for WCAG compliance. Keyboard navigation, alt text, and color contrast are common issues.
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