Cyber Monday Checklist
Handle peak traffic and maximize revenue on the biggest online shopping day
Cyber Monday is the single largest online shopping day of the year, and it rewards prepared merchants disproportionately. Stores that handle the traffic surge, present compelling deals, and convert efficiently capture outsized revenue.
This checklist focuses specifically on Cyber Monday preparation, complementing your broader Black Friday checklist with the digital-first tactics that this day demands.
Deal Structure and Pricing
Create online-exclusive offers that differentiate from your Black Friday deals. Flash deals with countdown timers drive urgency.
Implement spend-more-save-more tiers (e.g., 20% off $50+, 30% off $100+) to increase AOV.
Select 3-5 high-demand products at aggressive discounts to drive traffic. Limit quantities to create scarcity.
Set up and test all discount mechanisms. Automatic discounts convert better than codes because they reduce friction.
Site Performance and Capacity
Simulate peak traffic levels using tools like k6 or LoadRunner. Identify and fix bottlenecks before they cost you sales.
Get homepage, top collection pages, and bestseller product pages loading under 2 seconds. Remove non-essential scripts temporarily.
Warm your CDN and application caches for high-traffic pages. Eevy AI review widgets cache automatically via Cloudflare.
Have a stripped-down theme version ready in case your store struggles under load. Disable non-essential apps temporarily.
Configure alerts for downtime, slow response times, and error rate spikes. Every minute of downtime during peak costs revenue.
Marketing and Communications
Prepare and schedule emails for midnight launch, morning reminder, afternoon last-chance, and evening final hours.
Swap your homepage hero, featured collections, and banners to showcase Cyber Monday deals prominently.
Create and schedule Cyber Monday posts for all platforms. Include direct links to deal pages.
Send time-sensitive deal alerts via SMS. SMS open rates are 98% versus 20% for email during peak events.
Social Proof and Urgency
Show recent purchase popups to create social proof and FOMO. Keep them subtle and genuine.
Add the top 2-3 reviews directly on each deal page. Shoppers making fast decisions rely heavily on social proof.
Show remaining stock for doorbuster items. Real scarcity signals drive faster purchase decisions.
Use Eevy AI to test different review placements and social proof elements on your highest-traffic deal pages.
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