Opinew vs Loox: Bulk Review Import or Premium Visual Reviews? (2026)

Opinew and Loox both collect and display product reviews, but they optimize for different starting points. Opinew is built around bulk-importing reviews from Amazon, AliExpress, and eBay, ideal for sellers carrying existing review equity onto Shopify. Loox is built around collecting premium photo and video reviews from your own customers and displaying them beautifully.

If you are choosing between them, the deciding factor is usually whether you already have reviews elsewhere. Stores with an Amazon or marketplace presence get more from Opinew's import. Brands starting fresh in visual categories get more from Loox's collection and aesthetics. This guide breaks down when each wins.

The Core Difference in One Sentence

Opinew imports your existing marketplace reviews onto Shopify; Loox collects new photo and video reviews from your customers and makes them look premium.

What Opinew Does Well

One-Click Marketplace Import

Opinew's signature feature is bulk import from Amazon, AliExpress, and eBay, including photos and verified-purchase context. For an Amazon seller launching on Shopify, this carries years of accumulated social proof onto new product pages instantly, rather than starting from zero.

Photo and Video Reviews

Beyond import, Opinew supports collecting photo and video reviews from your own customers through automated requests, so you are not locked into imported content forever. It blends imported and first-party reviews in one widget.

Strong Integrations at Scale

On its higher tiers, Opinew integrates with Klaviyo, Omnisend, Gorgias, and Google Shopping, and auto-syncs imported reviews. For a growing store consolidating reviews into its email and support stack, that connectivity is useful.

Opinew's Pricing

• Free: Limited (around 50 email requests, 100 imported reviews, capped at ~6 displayed per product)
• Starter: Around $19/mo
• Growth: Around $89/mo
• Advanced: Around $199/mo
• Enterprise: From around $499/mo

The jump from Starter to Growth is steep, and key integrations sit at $89+. The free plan's 6-review-per-product display cap is a real constraint for stores with active review volume.

What Loox Does Well

Premium Visual Reviews

Loox is the category benchmark for photo and video reviews that look polished out of the box. Its galleries and carousels are designed to convert in visual categories, fashion, beauty, home, food, where seeing the product on a real customer drives the sale.

Authentic First-Party Collection

Loox is purpose-built to collect reviews from your actual buyers via automated post-purchase requests and photo incentives. The emphasis is authenticity and volume of genuine customer media rather than importing from marketplaces.

Referrals and Conversion Mechanics

Loox bundles referrals and upsell prompts alongside reviews, tying social proof to acquisition, a coherent stack for growth-stage DTC brands.

Loox's Pricing

• No free plan (14-day trial only)
• Beginner: Around $9.99/mo (order-capped)
• Convert: Around $49.99/mo, scaling with order volume
• Unlimited: Around $299.99/mo

Loox is paid-only, and its Convert tier scales with order volume. Model the cost as you grow.

Feature-by-Feature Comparison

Feature	Opinew	Loox
Marketplace import (Amazon/AliExpress/eBay)	Yes (core strength)	No
First-party collection	Yes	Yes (core strength)
Photo reviews	Yes	Yes (premium)
Video reviews	Yes	Yes
Free plan	Yes (capped display)	No (trial only)
Klaviyo / Gorgias integrations	Higher tiers	Yes
Starting price	$0 (limited)	~$9.99/mo
Best for	Amazon/marketplace sellers	Visual DTC brands

Where Both Apps Hit Their Limit

Import or collect, Opinew and Loox both end at the same place: a review layout you configure once. From then on, every visitor sees that same display until you manually change it.

The unspoken assumption is that you already know which configuration converts best, which is rarely true. The best layout differs by store and product, and most merchants never test it, leaving an estimated 5–15% of revenue per visitor unrealized.

Eevy AI is built to close that gap, using a genetic algorithm to continuously test review display against your real traffic and evolve toward what drives revenue. If conversion impact is your priority, see Eevy vs Loox and Eevy vs Opinew.

Which Should You Choose?

Choose Opinew if:

• You have an Amazon, AliExpress, or eBay presence to import from
• Bulk marketplace import is central to your launch strategy
• You want review + email/support integrations as you scale

Choose Loox if:

• You sell in a visual category and want premium photo/video reviews
• Authentic first-party collection matters more than import
• You want referrals and upsell mechanics bundled in

Consider an alternative if:

• You want to extract more conversion from the reviews you already display
• Neither app optimizes review display automatically for revenue

For more, see Loox vs Judge.me, Opinew vs Judge.me, or the best Shopify review apps 2026 ranking.

FAQs

What is the core difference between Opinew and Loox?

Opinew specializes in bulk-importing reviews from Amazon, AliExpress, and eBay to seed product pages quickly. Loox specializes in collecting and displaying premium photo and video reviews from your own customers. Opinew is import-first; Loox is collection-and-aesthetics-first.

Does Opinew or Loox have a free plan?

Opinew has a limited free plan (around 50 email requests and 100 imported reviews, capped at 6 displayed per product). Loox has no free plan and starts around $9.99/month. For very small stores testing the waters, Opinew free is the lower-commitment start.

Which is better for Amazon sellers moving to Shopify?

Opinew, clearly. Its one-click Amazon and marketplace import lets sellers carry existing review equity onto Shopify product pages. Loox has no marketplace import and is designed for collecting fresh customer reviews instead.

Do imported reviews help conversion?

Imported reviews provide early social proof, but trust and conversion ultimately depend on authenticity and how reviews are displayed. Eevy AI sits on top of either app and continuously optimizes which reviews and layouts appear to lift revenue per visitor.