Writings
Long-form thinking on product page optimization, conversion rate strategy, and what actually moves the needle for Shopify brands.
The difference between ultra high converting brands and average converting brands lies in the simple things. Three fundamental principles, executed relentlessly.
Read article →Why traditional A/B testing is failing modern ecommerce stores, and what replaces it when content is no longer the bottleneck.
Read article →How to structure your product page benefits timeline to anchor perceived value, increase likelihood of achievement, and close the sale.
Read article →How the best 8-9 figure brands structure their product page media galleries to drive conversion.
Read article →What I found analyzing 29 eight and nine figure brands FAQ sections, and the 5 tactics to optimize yours.
Read article →