UGC Video ROI Calculator

Video UGC is the most engaging form of social proof available to e-commerce stores, but it is also the most expensive to collect and host. Without clear ROI data, many merchants cannot justify the investment in video review collection, hosting bandwidth, and display optimization. This calculator gives you concrete numbers.

By comparing conversion rates on products with video reviews versus those with only text reviews, and factoring in the costs of video collection and hosting, this tool shows whether your UGC video investment is paying off. For most stores, the answer is a resounding yes — video reviews generate 2-3x the conversion impact of text reviews — but the margin depends heavily on how well videos are displayed, which is where Eevy AI comes in.

Video reviews typically deliver 2-3x the conversion impact of text-only reviews, which translates to strong positive ROI even with higher collection costs. If your video ROI is below 2x, the issue is likely display optimization — videos buried at the bottom of product pages or displayed in small, hard-to-play formats waste their potential.

Eevy AI tests different UGC video display formats — story bubbles, carousels, inline players, hero placements — using genetic algorithms to find the format that maximizes engagement and conversion. Stores that optimize video placement often see their UGC video ROI double compared to default display configurations.