Social Proof Coverage Calculator
Discover what percentage of your products have adequate social proof — and how much revenue the gaps are costing you.
Social proof coverage measures the percentage of your product catalog that has sufficient reviews, photo reviews, and video reviews to drive conversions. Most stores have a severe coverage gap: their top 10% of products have dozens of reviews while the remaining 90% have few or none. This uneven distribution means the majority of your catalog is underperforming.
This calculator helps you quantify the gap and estimate the revenue opportunity from filling it. Products with zero reviews convert at roughly half the rate of products with even 5 reviews. By identifying your coverage gaps and prioritizing collection efforts, you can unlock significant incremental revenue from your existing traffic.
How to Use
Enter your total product count
Input the number of active products in your Shopify catalog. Include all published products that receive traffic.
Enter your review distribution
How many products have 0 reviews, 1-5 reviews, 6-20 reviews, and 20+ reviews? Check your review app dashboard for this data.
Add photo and video coverage
What percentage of reviewed products have at least one photo review? Video review? This measures the depth of your social proof.
Review your coverage analysis
See your coverage score, gap identification, and the estimated revenue opportunity from achieving full coverage across your catalog.
Formula
Interpreting Your Results
If your coverage score is below 30%, you have a significant revenue opportunity in review collection alone — before any display optimization. Prioritize collecting reviews on high-traffic products with zero or few reviews, as these represent the biggest conversion gaps.
Once you achieve reasonable coverage (50%+), the optimization opportunity shifts from collection to display. Eevy AI maximizes the conversion impact of the reviews you have by genetically testing different layouts, orderings, and display formats. The combination of good coverage and optimized display is where the compound returns really kick in.
Let AI do the optimization
Eevy AI's genetic algorithm handles the testing and optimization automatically — no manual calculations needed.
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