Review Collection Cost Calculator

Every review on your store has a cost associated with it, whether it is the time spent on manual outreach, the subscription fee for your review app, the discount offered as an incentive, or the SMS credits used for post-purchase requests. Most merchants have no idea what their actual cost per review is, which makes it impossible to evaluate whether their review strategy is profitable.

This calculator breaks down your total review collection costs across all channels and divides by the number of reviews collected to give you a true cost-per-review figure. Combined with the revenue impact data from our Review ROI Calculator, you can determine whether each review is generating a positive return and identify which collection channels deliver the best economics.

If your cost per review is under $5 and each review generates $20+ in annual revenue, your collection strategy is highly profitable. If cost per review exceeds $15, look for leaks — expensive incentives, low response rates, or underperforming channels are common culprits.

The key optimization is not necessarily reducing cost per review but maximizing the revenue each review generates once collected. Eevy AI focuses on exactly this: by genetically optimizing how reviews are displayed, each review works harder for your store, improving the ROI of your entire collection investment.