Review Moderation Queue Setup — Setup Tip

Review moderation is a balance between speed and quality. Reviews that sit in a moderation queue for days lose their freshness impact by the time they appear. But publishing everything without review risks displaying spam, inappropriate content, or reviews with customer PII. The goal is a moderation system that approves legitimate reviews within hours, not days.

Set up auto-approval rules for low-risk reviews: verified purchases with 3+ star ratings and no flagged keywords can be auto-published immediately. This handles 70-80% of reviews without manual intervention. Route the remaining reviews (low ratings, unverified purchases, flagged keywords) to a manual moderation queue.

For the manual queue, establish clear moderation criteria: approve reviews with genuine product feedback even if negative, reject spam and promotional content, and flag reviews containing personal information for redaction. Negative reviews should almost always be approved — they build authenticity and give you an opportunity to respond publicly.

Eevy AI displays approved reviews in genetically optimized layouts. The faster you moderate and approve reviews, the sooner they enter Eevy's optimization pool and start contributing to conversion.

Key Takeaways

Set up auto-approval for verified purchases with 3+ stars and no flagged keywords
Route low-rating and unverified reviews to a manual moderation queue
Process the manual queue daily — aim for same-day approval
Approve negative reviews (they build trust) and only reject spam or PII-containing reviews

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