Pin Your Top-Converting Reviews to the Top

The default review sort — newest first or highest rated first — is rarely optimal for conversion. The reviews that convert best are often specific, detailed, and address common objections, regardless of their position in the chronological order. Pinning these reviews to the top ensures every visitor sees your most persuasive content first.

Identify your top-converting reviews by looking for specific characteristics: they mention a concern that was addressed ("I was worried about sizing but it fits perfectly"), they describe the product experience in detail ("The texture is silky, not greasy like other brands"), or they include a photo that shows the product in realistic use.

Pin 2-3 reviews per product, not more. Too many pinned reviews feel curated and inauthentic. The rest should flow naturally in chronological or relevance order. The pinned reviews serve as a hook that builds initial confidence, and the organic reviews below provide the volume and freshness.

Eevy AI's genetic algorithm takes this further by automatically testing different review orderings against your real traffic. Instead of manually guessing which reviews convert best, the algorithm finds the optimal arrangement and evolves it over time as new reviews come in.