Display Reviews with Purchase Context Information

A review that says "Great shirt, fits perfectly" is useful. A review that says "Great shirt, fits perfectly — Purchased: Size M, Height: 5'10"" is far more useful because the reader can assess whether the review is relevant to their own situation. Purchase context turns generic reviews into personalized guidance.

Capture purchase context during the review collection process. After the star rating, ask for relevant variant information: "What size did you purchase?" "Who was this for?" "How long have you been using it?" Keep it optional — 2-3 quick fields that take seconds to complete. Most customers share willingly because they understand it helps others.

Display context as small metadata badges beneath the reviewer name and above the review text. "Size: M | Height: 5'10" | Purchased for: Self" in a subtle, scannable format. This metadata becomes a filtering dimension — shoppers can scan for reviews from people with similar characteristics.

The value multiplies for products with variants. A shoe store where every review shows the purchased size and whether it ran large, true, or small eliminates the most common pre-purchase question. A supplement store showing duration of use lets shoppers filter for long-term reviews versus first-impression reviews.