Google needs structured data to show star ratings in search results. Most review apps generate this automatically, but some do it incorrectly or incompletely. If Google Rich Results Test shows errors or missing review markup, you may need to add or fix it manually.
The required schema includes Product type with name, image, and description, plus an AggregateRating with ratingValue, reviewCount, and bestRating. Individual Review objects with author, datePublished, reviewBody, and reviewRating add depth. All of this goes in a JSON-LD script tag in your product page head.
Common mistakes include putting review schema on non-product pages (Google may penalize this), using incorrect rating scales, missing required fields like author name, or having duplicate schema from multiple apps. Run every product page template through the Rich Results Test before deploying.
Eevy AI generates correct schema markup automatically, but if you are using a custom theme or multiple apps, conflicts can occur. Inspect your page source for duplicate Product schema and remove conflicting markup. One clean, correct schema block beats three conflicting ones.
Key Takeaways
- Test your product pages with Google Rich Results Test tool
- Verify AggregateRating includes ratingValue, reviewCount, and bestRating
- Check for duplicate schema from multiple apps or theme code
- Only add review schema to actual product pages, not collection or blog pages
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GlossaryRich Snippets
Rich snippets are enhanced search result listings that display additional structured information—such as star ratings, review counts, prices, and availability—directly in search engine results pages. They are generated when search engines read and interpret structured data markup on your website.
GlossaryReview Snippet
A review snippet is a short excerpt from a review or a summary of aggregate ratings that appears in search engine results, enhanced by structured data markup to display star ratings, review counts, and other review metadata.
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