Your Visitors Never See Your Reviews

The average scroll depth on a Shopify product page is only 50-60%. This means that if your review section is in the bottom half of the page, nearly half your visitors never see it. For mobile visitors, the problem is even worse because smaller screens mean more scrolling is required to reach content placed below product details.

This is a critical problem because reviews are typically the most persuasive element on a product page. If 40-50% of your visitors never encounter your reviews, you are losing the benefit of all the social proof you have worked to collect. These visitors make purchase decisions based solely on product images, descriptions, and price, without the confidence boost that reviews provide.

The traditional placement of reviews at the bottom of the product page is a legacy convention, not an optimization. It assumes that shoppers follow a linear top-to-bottom reading pattern, which mobile browsing data consistently contradicts. The most important content should be where visitors actually look, not where convention says it should go.