Eevy AI vs Google Optimize

Google Optimize was sunset by Google on September 30, 2023. Existing experiments stopped running, and the product no longer accepts new tests. If you're researching this comparison, it's likely because you ran A/B tests on Google Optimize previously and need a replacement that fits a Shopify environment.

The honest take: Google Optimize was a general-purpose A/B testing tool built for marketing pages, not a conversion tool built for product pages. It made you wire up experiments by hand, define variants in code or visual editor, set up goals via GA, and wait for statistical significance one test at a time. For Shopify stores running dozens of products, that sequential model rarely scaled — most stores ran a handful of tests, learned a few things, and then stopped because the operational cost was too high.

Eevy AI replaces the manual experiment loop with continuous population-based optimization. Instead of running one A/B test at a time, the genetic algorithm evolves layouts, orderings, and visual treatments simultaneously across your product catalog — tied directly to Shopify revenue data. There's no experiment design phase, no variant authoring, and no waiting for significance. Stores migrating from Google Optimize typically replace months of A/B test backlog with a single Eevy AI deployment.