Review Import Quality Checklist

Compare the total number of imported reviews to your source export. Any discrepancy needs investigation.

Spot-check review counts on 10-15 products across different categories. Product-level mismatches indicate mapping errors.

Ensure reviewer names imported correctly. Anonymous reviews should maintain their original display format.

Verify original review dates transferred correctly. Date accuracy matters for "most recent" sorting and credibility.

Compare several long reviews against the source to ensure no text was cut off during import.

Verify the total number of media files matches the source. Visual reviews are your most conversion-impactful content.

Open several imported photos to verify they are not corrupted, compressed, or reduced in resolution.

Test video review playback on both desktop and mobile. Check for format compatibility issues.

Verify photos and videos are attached to the correct reviews. Mismatched media damages credibility.

Spot-check 20-30 individual reviews to confirm star ratings match the source data.

Calculate and compare average ratings for key products. Rounding differences should be investigated.

Compare the rating distribution (1-5 star breakdown) against source data for your overall catalog.

Ensure reviews marked as verified purchases in the source maintain that designation after import.

Check for reviews that were imported multiple times. Duplicates inflate ratings and look suspicious to shoppers.

Confirm reviews are associated with the correct products, especially for stores with similar product names or SKUs.

View imported reviews on live product pages to check formatting, special characters, and line breaks.

If you had merchant responses to reviews, verify these imported correctly and display properly.

Verify published and unpublished review statuses transferred correctly. Previously hidden reviews should remain hidden.