Monthly Review Performance Audit Checklist

Calculate reviews received divided by review requests sent. A healthy rate is 5-15%. Investigate drops below your baseline.

Track what percentage of reviews include media. If rates are declining, revisit your incentive structure and submission UX.

Monitor open rates and click rates on review request emails. Declining metrics may indicate deliverability or timing issues.

Find products that have sold but received no reviews. These need targeted review request campaigns or post-purchase follow-ups.

Track your average rating over time. A declining average signals product quality issues or shifting customer expectations.

Measure how long review widgets take to render on product pages. Slow widgets hurt both UX and conversion.

Track how many visitors scroll to reviews, expand them, and interact with filters or helpful votes.

Test review widget rendering on mobile, tablet, and desktop. Theme updates can break widget layouts silently.

Check Eevy AI dashboard for any running or completed experiments. Implement winners and start new tests.

Process any pending reviews in the moderation queue. Delayed publishing reduces the perceived freshness of your reviews.

Ensure every 1-3 star review has a thoughtful merchant response within 48 hours. Responses show future customers you care.

Look for spam patterns, competitor reviews, or incentivized reviews that violate platform policies.

Refresh your response templates quarterly. Identical responses across many reviews look automated and insincere.

Compare conversion rates for visitors who interact with reviews versus those who do not. Quantify the revenue impact.

Some product categories benefit more from reviews than others. Allocate collection effort to high-impact categories.

Track play rates, watch duration, and conversion correlation for UGC videos displayed on product pages.

Compile key metrics into a summary report: total reviews, average rating, collection rate, and estimated conversion impact.