Revenue Per Visitor Tracking
Conversion rate tells you who buys. Revenue Per Visitor tells you how much you earn per visitor. Eevy AI optimizes for RPV because that is what actually grows your business.
How Revenue Per Visitor Tracking Works
Most optimization tools focus on conversion rate — the percentage of visitors who complete a purchase. This seems logical, but it misses a critical dimension: order value. A layout change that increases conversion rate by 5% but decreases average order value by 10% is a net loss. Conversion rate alone cannot capture this.
Revenue Per Visitor (RPV) is calculated as total revenue divided by total visitors. It naturally captures both conversion rate AND average order value in a single metric. If a layout variant increases RPV, it means your store is earning more money per visitor — regardless of whether that comes from more conversions, higher order values, or both. This is the metric that directly maps to revenue growth.
Eevy AI tracks RPV at the variant level. Every layout variant served by the genetic algorithm has its own RPV tracked independently. This means the algorithm optimizes for the metric that matters most — actual revenue — not a proxy metric that can be misleading. When the algorithm says a variant is winning, it means that variant is generating more revenue per visitor, which is the definition of a better-performing layout.
How It Works
Visitor tracking
When a visitor loads a product page, Eevy AI records which layout variant they saw. This assignment is consistent for the visitor's entire session, ensuring accurate attribution.
Revenue attribution
When the visitor completes a purchase (or does not), the revenue is attributed back to the layout variant they were shown. This happens automatically via Shopify's order data — no additional tracking code is needed.
RPV calculation
For each variant, RPV is calculated as total revenue attributed to that variant divided by total visitors who saw it. Statistical confidence intervals ensure comparisons between variants are reliable.
Algorithm input
RPV is the fitness metric used by the genetic algorithm. Variants with higher RPV are more likely to be selected as parents for the next generation, driving the population toward higher-revenue layouts.
Key Benefits
Captures the full revenue picture
RPV accounts for both conversion rate and average order value simultaneously. A layout that convinces shoppers to buy more items or higher-priced variants shows up as higher RPV, even if the conversion rate does not change.
Prevents misleading optimization
Optimizing for conversion rate alone can lead to layouts that increase low-value purchases while discouraging high-value ones. RPV ensures the algorithm always moves toward more revenue, not just more transactions.
Direct revenue attribution
Every visitor who sees a layout variant has their subsequent revenue tracked. This creates a direct causal link between the layout they experienced and the revenue they generated, enabling accurate variant comparison.
Revenue dashboard
View RPV trends, variant performance, and estimated revenue lift directly in your Eevy AI dashboard. See exactly how much additional revenue the optimization is generating compared to your baseline.
Frequently Asked Questions
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