The 30-Minute Shopify Store Audit That Finds Your Biggest Revenue Leaks

You do not need a comprehensive, week-long site audit to find your biggest conversion problems. Most Shopify stores have 3-5 specific issues that account for the majority of their lost revenue, and you can identify them in 30 minutes with a focused, structured audit.

This checklist breaks the audit into five 5-minute blocks. Each block targets a different area of your store, includes specific things to check, and gives you immediate action items. Set a timer, work through each block, and by the end you will have a prioritized list of fixes that can meaningfully move your revenue.

No tools required beyond your browser, your phone, and Google PageSpeed Insights.

Block 1: The 5-Minute Page Speed Check

Page speed is the invisible revenue killer. Every 100ms of load time improvement corresponds to roughly a 1% improvement in conversion. Yet most store owners have no idea how fast (or slow) their store actually loads for real visitors.

What to check

Step 1: Run Google PageSpeed Insights on your homepage and your highest-traffic product page.

Go to pagespeed.web.dev and enter both URLs. Wait for the results. You are looking at the "Performance" score and three specific Core Web Vitals:

LCP (Largest Contentful Paint): How long until the main content of the page is visible. Target: under 2.5 seconds. If it is over 4 seconds, you have a serious problem.
INP (Interaction to Next Paint): How responsive the page is when visitors click or tap. Target: under 200ms. If it is over 500ms, your page feels sluggish.
CLS (Cumulative Layout Shift): How much the page layout jumps around as it loads. Target: under 0.1. Higher values mean elements are shifting around, which frustrates visitors and causes misclicks.

Step 2: Check your app load.

Open your browser's developer tools (right-click, Inspect, Network tab). Reload your product page. Filter by "JS" (JavaScript). Count how many third-party scripts are loading. Each installed Shopify app injects scripts, and many stores have app bloat that tanks performance.

Quick wins from this block

Performance score below 50: You have a critical speed problem. Prioritize image compression (convert to WebP, resize to actual display dimensions) and remove any unused Shopify apps.
LCP over 4 seconds: Your hero image or main product image is likely too large. Compress it.
CLS over 0.25: You have elements loading without defined dimensions. Common culprits: review widgets, banner images, and fonts loading late.
More than 15 third-party scripts: Audit your installed apps. Uninstall anything you are not actively using.

Block 2: The 5-Minute Trust Signal Audit

Trust is the currency of e-commerce. Visitors need to feel confident that your store is legitimate, your products are quality, and their payment information is safe. Missing or poorly placed trust signals are one of the most common — and most fixable — conversion killers.

What to check

Step 1: Open your highest-traffic product page as if you were a first-time visitor.

Clear your browser cache or open an incognito window. Look at the product page with fresh eyes and ask yourself these questions:

Can you see star ratings or review count without scrolling?
Is there a visible review section with real customer reviews?
Are there trust badges (secure checkout, money-back guarantee, free shipping) near the add-to-cart button?
Can you find your return policy without hunting for it?
Are accepted payment methods displayed?

Step 2: Check the footer and policy pages.

Does your footer include contact information (email, phone, or chat)?
Do you have visible links to your privacy policy, shipping policy, and return policy?
Is there a physical business address? (Not required for all businesses, but adds trust.)

Step 3: Look at your reviews.

How many reviews does your most popular product have?
When was the most recent review posted? If it was 6+ months ago, your reviews look stale.
Do you have photo or video reviews, or only text?
How is the review section displayed? Is it engaging, or is it a basic list that visitors scroll past?

Quick wins from this block

No above-the-fold social proof: Add star ratings near the product title. This is the single highest-impact trust signal placement on the page. A strong review display is worth more than any trust badge.
Missing trust badges: Add 3-4 badges (secure checkout, money-back guarantee, free shipping if applicable) below the add-to-cart button.
Stale reviews: If your most recent review is months old, you have a review collection problem. Fresh reviews signal an active, popular store. Old reviews signal a store that might not even be operational.
No photo reviews: Text-only reviews are far less persuasive than visual reviews. Consider adding photo and video prompts to your review request flow.
Hidden return policy: Surface your return policy on the product page itself, not just in the footer. "30-day hassle-free returns" near the add-to-cart button reduces purchase anxiety significantly.

Block 3: The 5-Minute Product Page Layout Check

Your product page layout determines whether visitors get the information they need to make a buying decision — and in what order. A poorly structured product page forces visitors to hunt for information, and confused visitors do not buy.

What to check

Step 1: Evaluate the above-the-fold experience.

Without scrolling, what does the visitor see? On a well-structured product page, the above-the-fold area includes:

High-quality product image (or multiple images with a visible gallery)
Product title that communicates the key benefit
Price (and compared-at price if on sale)
Star ratings and review count
Add-to-cart button (or a clear path to it)

If the add-to-cart button is below the fold on desktop, your product page is too top-heavy. If the first thing a visitor sees is a wall of text instead of a product image, the layout needs restructuring.

Step 2: Check the product image experience.

Are there multiple product images (aim for 5-8)?
Is there at least one lifestyle or in-context photo showing the product in use?
Do images have a zoom function?
Is there a size or scale reference?
If applicable, is there a product video?

Step 3: Evaluate the product description.

Does the description lead with benefits rather than features?
Is it scannable (bullet points, short paragraphs, bold key points)?
Does it answer the three main buying questions: "What is this?", "Why do I need it?", and "Will it work for me?"
If the product has sizing or variations, is the selection process clear?

Step 4: Check the CTA (Call to Action).

Is the add-to-cart button prominently visible?
Does it have a contrasting color that stands out from the rest of the page?
On mobile, is there a sticky add-to-cart bar when the visitor scrolls past the button?
Is the CTA text clear? ("Add to Cart" works. "Submit" does not.)

Quick wins from this block

Add-to-cart below the fold: Rearrange your product page sections to ensure the image, price, and add-to-cart button are all visible without scrolling.
Only 1-2 product images: Add more images. Every additional high-quality image increases conversion. Include lifestyle shots, detail close-ups, and size reference photos.
Wall-of-text description: Break long descriptions into bullet points and short paragraphs. Bold the key benefits. Most visitors scan product descriptions — they do not read them word by word.
No sticky add-to-cart on mobile: Enable a sticky add-to-cart bar in your theme settings. Mobile visitors who scroll past the add-to-cart button and then have to scroll back up to purchase will often abandon instead.

Block 4: The 5-Minute Mobile UX Check

Over 70% of Shopify store traffic comes from mobile devices, yet most store owners design and review their stores primarily on desktop. The experience your mobile visitors have is almost certainly different from what you think it is.

What to check

Step 1: Pull out your actual phone. Do not use desktop browser device simulation. Use your real phone. Navigate to your store.

Step 2: Test the homepage-to-purchase flow.

Navigate from your homepage to a product page and go through the add-to-cart and checkout flow. As you do, check:

Load time: Does the page feel fast? Does content appear quickly, or are you staring at a white screen?
Navigation: Can you find products easily? Is the mobile menu simple and intuitive? Can you reach your main categories in two taps or fewer?
Thumb zones: Are the important interactive elements (add-to-cart, navigation menu, search) in the bottom two-thirds of the screen where your thumb can reach?
Text readability: Is the text large enough to read without zooming? Are product descriptions readable on the small screen?
Image experience: Do images look good on mobile? Can you swipe through the product gallery naturally?
Pop-ups: Are there pop-ups that cover the screen and are difficult to close on mobile? Intrusive mobile pop-ups are both a conversion killer and a potential Google ranking penalty.

Step 3: Test the cart and checkout.

Add a product to the cart. Is the cart experience clean on mobile?
Proceed to checkout. Is Shop Pay or express checkout available? Can you complete the purchase with minimal typing?
Are form fields properly optimized for mobile? (Phone number fields should bring up the numeric keyboard, email fields should show the @ keyboard.)

Quick wins from this block

Annoying pop-ups on mobile: Either disable pop-ups on mobile or redesign them to be small, easy to close, and timed to appear after the visitor has been browsing for at least 30 seconds.
Hamburger menu buried in the corner: Make your mobile navigation prominent and easy to reach. Consider a bottom navigation bar for key actions.
Tiny touch targets: Any button or link that is difficult to tap accurately needs to be larger. The minimum tap target size recommended by Google is 48x48 pixels.
No express checkout: Enable Shop Pay, Apple Pay, and Google Pay. Mobile conversion rates depend heavily on reducing the amount of typing required.
Slow mobile load: If your mobile performance score is significantly lower than desktop (which it usually is), prioritize image optimization and script reduction. Mobile performance is what matters for most of your traffic.

Block 5: The 5-Minute Review Optimization Check

Your review section is one of the most influential elements on your product page, but most stores set it up once and never revisit it. A quick audit can reveal opportunities that have a direct line to revenue.

What to check

Step 1: Evaluate review visibility and placement.

Where is your review section on the product page? Is it above or below the fold?
Can visitors see at a glance that reviews exist (star ratings, review count) without scrolling?
Is the review section prominently designed, or does it blend into the page and get overlooked?
On your collection pages, do product cards show star ratings and review count?

Step 2: Check the review display format.

What layout are you using? Carousel, grid, or list each create different reading patterns and engagement levels.
Is the default sort order helpful? Showing the most helpful or most recent reviews first is typically better than showing the oldest reviews.
Can visitors filter reviews by rating, photos, or topics?
Are photo and video reviews visually prominent, or hidden behind a filter?

Step 3: Assess review freshness and depth.

How many total reviews do your top products have?
When was the most recent review posted? Active review flow signals a thriving store.
Are reviews detailed and helpful, or mostly one-liners? ("Great product!" does not help future buyers make decisions.)
Do you have an active review collection program, or are reviews trickling in sporadically?

Step 4: Check for review display optimization.

Is your review widget using a default configuration, or has it been optimized?
Have you ever tested different review layouts or display settings?
Does your review display adapt well to mobile screens, or is it cramped and hard to read?

Quick wins from this block

Reviews buried at the bottom of the page: Move review indicators (star ratings, review count) above the fold. You do not need to move the full review section up, but visitors need to know reviews exist and be able to click to scroll down.
Default, unoptimized layout: If you have never changed your review display from the default configuration, you are almost certainly leaving conversion on the table. A/B testing different display configurations is one of the highest-ROI optimizations available. Eevy AI automates this entirely — its genetic algorithm continuously evolves your review display toward the highest-converting configuration.
No photo reviews displayed: If you have photo reviews but they are not prominently displayed, surface them. Visual reviews are significantly more influential than text-only reviews.
Stale review section: If reviews have dried up, revisit your review request timing and email flow. Delivery-triggered requests sent 7-14 days after the product arrives consistently outperform order-date-triggered requests.
Poor mobile review experience: Check your review section on an actual phone. If reviews are hard to read, difficult to navigate, or poorly formatted on mobile, you are providing a subpar experience to 70%+ of your traffic. Mobile review optimization should be a priority.

After the Audit: Prioritizing Your Fixes

You now have a list of issues across five areas. Do not try to fix everything at once. Prioritize based on this framework:

Fix First: High Impact, Low Effort

Enable express checkout (5 minutes)
Add trust badges below add-to-cart (15 minutes)
Remove unused Shopify apps (10 minutes)
Close intrusive mobile pop-ups (5 minutes)
Add star ratings above the fold (10 minutes)

Fix This Week: High Impact, Moderate Effort

Compress and optimize product images
Rewrite product descriptions for scannability
Set up a sticky add-to-cart bar on mobile
Improve review display layout and placement
Fix mobile navigation issues

Fix This Month: Requires Planning

Set up or overhaul your review collection flow
Implement a proper post-purchase email sequence
Address Core Web Vitals issues (may require theme changes)
Add lifestyle and in-context product photography
Start A/B testing review display configurations

Make This Audit a Habit

A one-time audit is valuable. A quarterly audit is transformational. Your store changes constantly — new products, new apps, theme updates, seasonal adjustments. Issues creep in gradually, and what was optimized three months ago might not be anymore.

Set a calendar reminder to run through this 30-minute audit once per quarter. Track your findings over time. You will see patterns: maybe page speed degrades every time you install a new app, or maybe your review display slowly drifts from optimal as your product catalog evolves.

The stores that consistently outperform their competitors are not doing anything revolutionary. They are doing the basics well, auditing regularly, and fixing issues before they compound into significant revenue leaks.

Your 30 minutes starts now.