Loox vs Eevy AI: Photo Reviews Alone Won't Maximize Your Revenue

Loox has built a strong reputation as the go-to photo review app for Shopify stores. If you sell anything visually appealing — fashion, beauty, home decor, food, accessories — Loox's photo-first approach makes intuitive sense. Customer photos are powerful social proof. Seeing a real person wearing that dress or using that skincare product is more persuasive than any product shot.

But here is the thing: having beautiful photo reviews is not the same as displaying them in the way that generates the most revenue. The layout, the arrangement, the number of visible reviews, the placement on the page — all of these decisions affect conversion. And Loox, like most review apps, asks you to make those decisions once and then never revisits them.

Eevy AI approaches the problem differently. Instead of asking you to guess which display configuration works best, it tests configurations automatically and optimizes for revenue. This article breaks down where each app excels and where each falls short.

What Loox Does Well

Loox is not just popular because of marketing. It genuinely delivers in several areas.

Photo-First Experience

Loox was built from the ground up around visual reviews. The review request emails are optimized to encourage photo submissions. The widgets are designed to showcase customer images prominently — think Instagram-like grids and gallery displays rather than text-heavy review lists.

For stores where the product is inherently visual, this matters. A text review saying "this dress is beautiful and fits perfectly" is helpful. A photo of a real customer wearing that dress in their living room is significantly more persuasive. Loox understands this and has built its entire experience around encouraging and showcasing visual reviews.

Discount Incentives for Photo Reviews

One of Loox's most effective features is the ability to automatically offer discount coupons to customers who submit photo reviews. A customer gets an email asking for a review. If they include a photo, they receive a discount code for their next purchase. This creates a flywheel: more photo reviews lead to more visual social proof, while the discount drives repeat purchases.

The incentive system is well-designed. You control the discount amount, and the codes are generated automatically. For stores building their visual review library, this accelerates the process considerably.

One-Click Review Collection

Loox simplifies the review submission process with inline email review forms. Customers can rate a product and submit a photo without leaving their email client. Reducing friction in the review process increases collection rates, and Loox handles this well.

Referral Program Integration

Loox includes a built-in referral program that turns happy reviewers into brand ambassadors. After leaving a positive review, customers can share a referral link for a discount. This is a thoughtful addition that extends the value of each review beyond social proof into customer acquisition.

Beautiful Widget Design

Credit where it is due — Loox's widgets look good. The gallery-style displays, the carousel options, and the full-page review pages are polished and visually appealing. For brands that care about aesthetics (which should be all brands), the Loox widget holds up well.

Where Loox Falls Short

Despite its visual strengths, Loox has meaningful limitations that affect how much revenue your reviews actually generate.

No A/B Testing or Optimization

This is the fundamental gap. Loox lets you choose a widget configuration — gallery, carousel, list, sidebar, popup — and customize the styling. But once you make that choice, every visitor sees the same thing.

Is a gallery grid better than a carousel for your store? Should photos be large or thumbnail-sized? Does showing 4 photos or 8 photos above the fold drive more purchases? Should the photo gallery appear before or after the text reviews? Loox does not test any of this. You pick what looks good to you and hope it converts.

The problem is that what looks good and what converts are often different things. A stunning full-width photo gallery might win design awards but push the Add to Cart button below the fold on mobile, costing you sales. A compact carousel might feel less impressive but keep all the key conversion elements visible. Without testing, you are guessing.

Pricing Scales Quickly

Loox's pricing is based on monthly review request emails, which creates a scaling problem:

Beginner — $9.99/mo for 100 monthly review request emails
Scale — $34.99/mo for 500 monthly review request emails
Unlimited — $299.99/mo for unlimited emails

If you process 200 orders per month, you are already on the $34.99 plan. At 600 orders per month, you need the $299.99 plan. For high-volume stores, the math gets expensive quickly — and that is before considering that none of these plans include any optimization intelligence.

Compare this to Judge.me, which offers unlimited review requests for free, or to Eevy AI, which focuses its pricing on the optimization capabilities that actually drive revenue.

Text Review Features Are Secondary

Because Loox prioritizes photos, its text review features are comparatively basic. If you sell products where text reviews matter more than photos — supplements, software, services, technical products — Loox's photo-centric approach can actually work against you. The widgets are designed around visual content, and text-only reviews can feel like second-class citizens in the display.

Limited Analytics

Loox provides basic review analytics: collection rates, average rating, photo review percentages. What it does not provide is any data connecting your review display to revenue outcomes. You cannot see whether your current widget configuration is helping or hurting conversion. You cannot compare the revenue impact of different layouts. There is no RPV, CVR, or AOV tracking tied to review display.

Email Caps Create Artificial Limitations

The email-based pricing model means that during peak seasons — Black Friday, holiday shopping, product launches — you might hit your email cap right when review collection matters most. You either need to overpay for headroom year-round or risk missing review requests during your highest-volume periods.

What Eevy AI Does Differently

Eevy AI and Loox are solving adjacent but different problems. Loox focuses on collecting beautiful photo reviews. Eevy AI focuses on displaying all your reviews — including photos and videos — in the configuration that drives the most revenue.

Automatic Layout Optimization

Eevy AI does not ask you to pick a layout and stick with it. It tests multiple configurations simultaneously using genetic algorithms. Different visitors see different review display variations — different layouts, different styling, different content arrangements — and the algorithm identifies which configurations generate the most revenue.

This is especially relevant for photo reviews. The optimal way to display customer photos is not obvious. Should they be in a gallery grid? A carousel? Integrated into text reviews? Displayed as story-style bubbles? The answer varies by store, by product category, and even by device. Eevy AI finds the answer through testing rather than guessing.

Revenue-Focused Metrics

Where Loox tracks collection metrics, Eevy AI tracks conversion metrics. Revenue per visitor (RPV), conversion rate (CVR), and average order value (AOV) are the core metrics the optimization targets. The system is not trying to maximize how many people look at your photo reviews — it is trying to maximize how many people buy after seeing them.

UGC Video Support

Loox focuses primarily on photo reviews. Eevy AI also handles UGC video content with dedicated display formats: story-style bubbles (similar to Instagram Stories), video carousels, and shoppable video displays. As video content becomes increasingly important for e-commerce conversion, having optimized video display alongside photo reviews matters.

AI Review Summaries

Eevy AI generates AI-powered review summaries that distill key themes from your reviews into concise, scannable content. For stores with hundreds of reviews, these summaries help shoppers quickly understand the consensus without scrolling through dozens of individual reviews. This is a conversion accelerator that complements both text and photo reviews.

Pricing Comparison

| | Loox Beginner | Loox Scale | Loox Unlimited | Eevy AI | |---|---|---|---|---| | Price | $9.99/mo | $34.99/mo | $299.99/mo | Free plan available | | Email limit | 100/mo | 500/mo | Unlimited | N/A | | Photo reviews | Yes | Yes | Yes | Display-focused | | Video reviews | Yes | Yes | Yes | Yes + UGC formats | | Referral program | No | Yes | Yes | No | | A/B testing | No | No | No | Genetic algorithm | | Layout optimization | No | No | No | Automatic | | Revenue tracking | No | No | No | RPV, CVR, AOV | | AI summaries | No | No | No | Yes |

The Visual Social Proof Question

The core tension in this comparison is whether visual social proof is best served by better collection or better display.

Loox's position is that the most important thing is getting great photo reviews. If you have beautiful customer photos, the social proof does the work. The widget just needs to showcase them attractively.

Eevy AI's position is that even the best photo reviews can be undermined by suboptimal display. A stunning customer photo buried below the fold, shown in a layout that does not match how your specific audience browses, or presented in a format that looks great on desktop but cramped on mobile — all of these reduce the conversion impact of that photo.

Both positions have merit. But the data consistently shows that display optimization can move conversion rates by 10-15% or more. When you multiply that by your traffic and average order value, the revenue impact of how photos are displayed often exceeds the impact of having slightly more photos.

Who Should Use Loox

Loox is the right choice if:

Visual reviews are your top priority. If your products are inherently photogenic and customer photos are your most powerful social proof, Loox's photo-first approach and incentive system build a strong visual review library.
You want a referral program built in. The integrated referral program is a genuine differentiator. If turning reviewers into referrers is part of your growth strategy, Loox combines both functions.
Your brand aesthetic is critical. If your brand is defined by its visual identity and you need a review widget that matches that aesthetic, Loox's polished gallery displays deliver.
You have low to moderate order volume. At under 100 orders per month, the $9.99 Beginner plan is reasonable. The value proposition gets weaker as volume increases.

Who Should Use Eevy AI

Eevy AI is the right choice if:

You want to maximize revenue from your reviews, not just display them. If having reviews on the page is not enough and you want to know those reviews are displayed in the most effective way possible, Eevy AI's optimization delivers that.
You are tired of guessing which layout works. If you have wondered whether a carousel or grid would convert better but do not have time to run manual tests, Eevy AI automates that entire process.
You want video and photo display optimization. Eevy AI handles both photo and video UGC with dedicated optimized display formats.
You have meaningful traffic to optimize. The genetic algorithm optimization needs traffic to identify winning configurations. If your store gets consistent traffic, the optimization compound over time.
Your costs are scaling with Loox. If you are on the Scale or Unlimited plan and questioning whether the price justifies a static display, Eevy AI offers optimization intelligence that Loox does not provide at any price tier.

Can You Use Both?

It is worth considering whether Loox and Eevy AI could complement each other. Loox's photo collection and incentive system is genuinely strong. If you have built a large library of photo reviews using Loox's tools, that content is valuable regardless of which app displays it.

In practice, most stores prefer to consolidate their review stack for simplicity. But if photo collection is Loox's strength and display optimization is Eevy AI's strength, there is logic in leveraging both — or in using Loox to build your photo review library and then transitioning display to Eevy AI once you have a solid base of content to optimize around.

The Bottom Line

Loox is a well-built app that does one thing very well: it helps you collect and showcase beautiful photo reviews. If you are in the early stages of building your visual review library, Loox's photo incentive system and gallery-style widgets are genuinely effective.

But photo reviews are only as valuable as the conversion they drive. Displaying beautiful customer photos in a layout that has never been tested against alternatives is like having a great product with mediocre packaging — the quality is there, but the presentation is not doing it justice.

Eevy AI ensures that every photo review, every text review, and every piece of UGC content is displayed in the configuration that your real data says generates the most revenue. That is not a replacement for good reviews — it is the missing piece that turns good reviews into maximum revenue.

The question is not whether photo reviews matter. They do. The question is whether you are showing them in the way that makes your customers most likely to buy. Without testing, you are hoping. With Eevy AI, you know.